2020
DOI: 10.9744/jirae.4.2.33-39
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A novel, Value-Focused-Thinking based, approach for modelling agro-industrial decisions under scarce information

Abstract: Agro-industrial decision-making is hampered by several, variously-natured, uncertainties. As uncertainty reduction is expensive, the decision modelling process for these industries must strive to use all available information. However, said inclusive effort should be accompanied by an effort to keep modelling assumptions transparent. This work shows the development, from a Value-Focused Thinking perspective, of a model to assess alternatives for improving the operation of a cattle fodder producer. Modelling st… Show more

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“…The customer preference model is developed using Keneey's VFT, which has been used elsewhere to analyze agroindustrial decisions (Chew-Hernández et al, 2019). At a given time, the product available in the market consists of Q F (mass units) of the farmer's product and Q A and Q B (mass units) from competitors A and B, respectively.…”
Section: Customer Preference Modelmentioning
confidence: 99%
“…The customer preference model is developed using Keneey's VFT, which has been used elsewhere to analyze agroindustrial decisions (Chew-Hernández et al, 2019). At a given time, the product available in the market consists of Q F (mass units) of the farmer's product and Q A and Q B (mass units) from competitors A and B, respectively.…”
Section: Customer Preference Modelmentioning
confidence: 99%