In this paper, we study the ordered * -semihypergroups in terms of fuzzy subsets in detail and define a unary operation on the set of all the fuzzy subsets of an ordered * -semihypergroup.To begin with, we define and study the fuzzy hyperideals of an ordered * -semihypergroup.In particular, we investigate the properties of fuzzy hyperideals generated by ordered fuzzy points of an ordered * -semihypergroup. Furthermore, we introduce the concepts of prime, weakly prime and semiprime fuzzy hyperideals of ordered * -semihypergroups. Especially, the relationships among these three types of fuzzy hyperideals are established. In the sequel, we give some characterizations of intra-regular ordered * -semihypergroups and semisimple ordered * -semihypergroups in terms of fuzzy hyperideals. Especially, we prove that an ordered * -semihypergroup S is semisimple if and only if every fuzzy hyperideal of S can be expressed as the intersection of all weakly prime fuzzy hyperideals of S containing it.