2015
DOI: 10.1155/2015/868634
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A Novel Method of Interestingness Measures for Association Rules Mining Based on Profit

Abstract: Association rules mining is an important topic in the domain of data mining and knowledge discovering. Some papers have presented several interestingness measure methods; the most typical areSupport,Confidence,Lift,Improve, and so forth. But their limitations are obvious, like no objective criterion, lack of statistical base, disability of defining negative relationship, and so forth. This paper proposes three new methods,Bi-lift, Bi-improve, andBi-confidence, forLift, Improve, and Confidence, respectively. Th… Show more

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Cited by 29 publications
(24 citation statements)
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“…2) Support Count: The total number of occurrences of an itemset X and/or itemset Y is defined as support count 3) Support: Support [11] measure the usefulness of association rules. It is defined as a proportion of transactions in a dataset that contains the itemset.…”
Section: ) Apriori Algorithmmentioning
confidence: 99%
See 3 more Smart Citations
“…2) Support Count: The total number of occurrences of an itemset X and/or itemset Y is defined as support count 3) Support: Support [11] measure the usefulness of association rules. It is defined as a proportion of transactions in a dataset that contains the itemset.…”
Section: ) Apriori Algorithmmentioning
confidence: 99%
“…(2) 4) Confidence: Confidence is importance because it can indicate the strength or the reliability of an association rules [11]. It is defined as the ratio of the number of transactions that include all items in a frequent itemset to the number of transactions that include all items in the subset.…”
Section: ) Apriori Algorithmmentioning
confidence: 99%
See 2 more Smart Citations
“…In this work, strong and interesting association rules were generated and selected by using constraints on various measures of interest and significance (i.e. support, confidence, lift and improve [15]).…”
Section: E Association Rule Miningmentioning
confidence: 99%