A novel Based-Approach Composed of Clustering Algorithm & Cosine Similarity for Products Recommendation

Abstract

There are huge tons of transactions being accomplished online every day. This implies that ecommerce is facing the problem of data and information overloads. While customers are shopping via websites, they spend a lot of time to search for the required products based on their needs. This problem can easily be alleviated by having an accurate recommendation system based on a strong algorithm and confident measures in this regard. There are two main techniques for products recommendation; content-based filtering and collaborative filtering. If one of these two techniques implemented on the e-commerce system, a lot of limitations and weak points will appear. This paper aims at generating an optimal list of product, which, in turn, generates an accurate and reliable list of items. The new approach is composed of three components; clustering algorithm, user-based collaborative filtering, and the Cosine similarity measure. This approach implemented using a real dataset of past experienced users. The accuracy of the search results is a matter to users, it recommends the most appropriate products to users of the e-commerce website. This approach shows trustworthy results and achieved a high level of accuracy for recommending products to users.