Abstract. Ontologies become increasingly important as a means to structure and organize information. This requires methods and tools that enable not only ontology experts but also other user groups to work with ontologies and related structures. We have developed VOWL, a comprehensive and well-specified visual language for the user-oriented visualization of ontologies, and conducted a comparative study on an initial version of VOWL. Based upon results from that study, as well as an extensive review of other ontology visualizations, we have reworked many parts of VOWL. In this paper, we present the new version VOWL 2 and describe how the initial definitions were used to systematically redefine the visual notation. Beside the novelties of the language definition, which is based on a well-defined set of graphical primitives and an abstract color scheme, we briefly describe two implementations of VOWL 2. To gather some insight into the user experience with the new version of VOWL, we have conducted a small qualitative evaluation. We report on the study and its results, which confirmed that not only the general ideas of VOWL but also various of our enhancements for VOWL 2 can be understood by casual ontology users.