A novel approach to optimizing customer profiles in relation to business metrics
Marischa Elveny,
Mahyuddin K. M. Nasution,
Muhammad Zarlis
et al.
Abstract:<span lang="EN-US">Business is very closely related to customers. Each user owns the data, and the data is used to identify cross-selling opportunities for each customer. For example, the type of product or service purchased, the frequency of purchases, geographic location, and so on. By doing so, you can gain the ability to manage and analyze customer data, allowing you to create new opportunities in industries that were previously difficult to enter. The purpose of optimizing user profiles is to determ… Show more
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