A Novel Application of Neuromarketing for Designing User Interface Mockups to Enhance User Experience in Software Development

Baroi, Ivy; De, Suman

doi:10.1109/temsmet53515.2021.9768683

Cited by 3 publications

(4 citation statements)

References 13 publications

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“…Currently available tools for modeling DEMO models are OpenModeling, 23 Simplified Modeling Platform, 24 and an extension (MDG) for Sparx EA. 25 Although there are some initiatives to enhance DEMO and/or its notation [359,358,349,350,15], the current version of DEMO Specification Language (DEMO-SL) and its metamodel are documented in [122,325].…”

Section: Design and Engineering Methodology For Organizationsmentioning

confidence: 99%

“…Specific technologies that address needs 2 and 3 are microservices, Normalized Systems, and low-code platforms. As mockups, or user interface prototypes or wireframes, have proven to improve quality and speed in the software development process [374,378,25,148], they will be explored as well. These target 'technologies' are discussed in Section 3.4, and this chapter ends with initial conclusions in Section 3.5.…”

Section: Software Developmentmentioning

confidence: 99%

“…The main advantage of a mockup is that it is understandable by both end users and developers [323,300]. Using mockups in the software development process has proven to improve quality and speed [374,378,25,148].…”

Section: Mockupsmentioning

confidence: 99%

“…Many mockup tools currently exist, including Axure, 16 Balsamiq, 17 Figma, 18 Marvel, 19 Mockflow, 20 Mockingbird, 21 Moqups, 22 Pencil, 23 Sketch, 24 and Wireframe. 25 Disadvantages of mockups include that they are usually thrown away after development, and that they have to be converted manually into working software [145]. It has been shown that mockups can be used in an MDSD approach [377,37,351], which is a way to overcome the aforementioned disadvantage.…”

Section: Mockupsmentioning

confidence: 99%

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Section: Design and Engineering Methodology For Organizationsmentioning

confidence: 99%

Section: Software Developmentmentioning

confidence: 99%

Section: Mockupsmentioning

confidence: 99%

Section: Mockupsmentioning

confidence: 99%

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On the design of enterprise ontology-driven software development

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Using Marketing Cloud Applications for Better Analysis of Consumer Insights

Baroi¹,

De²

2023

Proceedings of the International Conference on Cognitive and Intelligent Computing

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Design Thinking in Product Design

Rosário

2023

Innovative Digital Practices and Globalization in Higher Education

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There has been a significant shift from product-centric to customer-centric practices to achieve competitive advantage by integrating customer needs, preferences, and expectations. Many practitioners and academicians have championed the adoption of design thinking as an approach that can be used to help companies become customer-and product-centric simultaneously. While there has been an increase in design thinking literature, there is limited knowledge on how businesses can effectively integrate design thinking to achieve optimal results. To bridge this knowledge gap, a systematic review of the bibliometric literature was conducted to gather and analyze data on the challenges and opportunities of implementing design thinking in product design. The research aims to provide insights that will guide practitioners in integrating design thinking to create business approaches that balance critical aspects of customer-centric and product-centric philosophies.

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A Novel Application of Neuromarketing for Designing User Interface Mockups to Enhance User Experience in Software Development

Cited by 3 publications

References 13 publications

On the design of enterprise ontology-driven software development

On the design of enterprise ontology-driven software development

Using Marketing Cloud Applications for Better Analysis of Consumer Insights

Design Thinking in Product Design

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