“…If, on the other hand, Google search volume is simply a proxy for news, one could question why it should be priced at all. 2 Other studies using earning forecasts includeDeng and Min (2013),Guerard, Markowitz, and Xu (2013) andBeheshti (2015). SeeRamnath, Rock, and Shane (2008) for a general overview on existing analyst forecasting literature.…”