“…This is demonstrated by considering two alternative assumptions. First, following Jaffe [13] and Cross [4] we consider the assumption that the market real interest rate on bonds, , is independent of the inflation rate (the “Fisher effect”) and show that the cut‐off rate of return declines with inflation. Then, following Nelson, we consider the alternative assumption that the (pre‐personal‐tax) real rate of return required by stockholders, , is independent of inflation and demonstrate that, under this assumption, the cut‐off rate rises with inflation 9…”