A Non-state University’s Contribution to the Tertiary Education Landscape in Ghana

Kuranchie, Alfred; Okyere, Mavis; Larbi, Ernest

doi:10.6007/ijarped/v10-i1/8327

Cited by 3 publications

(4 citation statements)

References 4 publications

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“…The study adopted a survey design that aims to gather data about a population from a sample of individuals (Kuranchie, 2021). The respondents were out there in the field and it was not difficult getting them who were many and available for this study.…”

Section: Methodsmentioning

confidence: 99%

“…The study further employed cluster sampling techniques to select star-rated hotels. The cluster sampling technique is the process of selecting units from similar groups or areas of study whereby, the population is divided into groups and then samples are drawn in succession (Sarantakos, 2005 as cited in Kuranchie, 2021). The researchers used a cluster sampling method since the star-rated hotels were large and scattered over a large geographical area.…”

Section: Methodsmentioning

confidence: 99%

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Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Sarkodie,

Gyeduah,

Kyei

et al. 2023

AJAR

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Purpose: This study was conducted to investigate the factors that impact guests’ choice of star-rated hotels in Ghana. Design/Methodology/Approach: A survey and questionnaire were used to collect data from 100 guests from 10 selected star-rated hotels. The guests were selected using a convenience sampling technique. The data collected were analyzed using descriptive and inferential statistics. Findings: The survey found that the primary factors influencing customers' decisions on star-rated hotels include cleanliness, external presentation, pricing value, security and safety, expected service quality, comfortable amenities, and facility amenities. The study also found that guests’ demographic profiles influenced the choice of a star-rated hotel. Research Implications/Limitations: The study focused on 1-5-star rated hotels in Accra, Kumasi, and Sunyani. Practical Implications: It is anticipated that the knowledge emanating from the study will guide hotel proprietors to have an overview of the required needs of guests. The study recommends that hotel owners should focus more on cleanliness, external appearance, price value, security, and safety to attract and retain guests. Social implication: This study would help researchers understand the societal dynamics and cultural nuances that shape guests' preferences and perceptions in the context of the hospitality industry in Ghana. Originality/Value: Prior studies have mostly concentrated on the more general factors that affect guests' hotel choices, and relatively little is known about how guests pick hotels based on their star ratings. This study proposed a conceptual framework that adapted multi-lingual staff, disability friendliness and demographic traits, and inferential statistics such as factor analysis and regression to ascertain the extent of the impact on guests’ choice of star-rated hotels which is missing in the literature review.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Sarkodie,

Gyeduah,

Kyei

et al. 2023

AJAR

View full text Add to dashboard Cite

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“…It is important to note that leaders make decisions with utmost transparency and openness; they engage the followers in decision-making by acknowledging their perspectives. Kuranchie et al (2021) posit that due to the state's monopoly on university education in Ghana, the private sector has been permitted to increase, ostensibly, access for many qualified applicants. The question at hand is how significantly is the private sector assisting the state in providing university education in the country, as private universities currently outnumber public ones.…”

Section: Introductionmentioning

confidence: 99%

Employees’ Perception of Authentic Leadership Qualities and Organizational Citizenship Behaviour: Lessons for Private Tertiary Intitutions in Ghana

Kyereh¹,

Owusu-Addo²,

Addai-Amoah³

et al. 2022

IJARPED

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“…The issues are quite the same in other parts of Africa (Rotberg, 2020). Higher institutions in this part of the world are finding it very difficult to entice students (Calhoun et al, 2021) to pursue academic programs of their choice (Kuranchie et al, 2021). Empirically research shows that about 75% of students are fascinated and tend to attend university with the state of art facilities (Gbadegesin et al, 2021) provided.…”

Section: Introductionmentioning

confidence: 99%

The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education

Affran¹,

Gyamfi²,

Odonkor³

2021

IJMS

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The purpose of the study is to promulgate the “custrac model” that proposes how the Ghanaian university management through its relationship officers can attract fully qualified and competent students globally. Following a survey technique, data were collected from 500 respondents from the top five Universities in Ghana. Analysis was done using SmartPLS 3 to perform partial least square regression analysis on the structural equation model. Findings revealed that customer attraction is constructed on loyalty and further enhanced by satisfaction. The study focused on few respondents from only five public universities in Ghana, thus, inhibiting the generalization of the findings. Practically, the “custrac model” suggests that the university management should align their strategic relationship marketing stratagems in developing competitive and market-driven programs having in place a strong quality assurance directorate to attain customer attraction. The proposed “Custrac model” in this study shoots up our intellectual understanding of strategic relationship marketing.

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A Non-state University’s Contribution to the Tertiary Education Landscape in Ghana

Cited by 3 publications

References 4 publications

Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Employees’ Perception of Authentic Leadership Qualities and Organizational Citizenship Behaviour: Lessons for Private Tertiary Intitutions in Ghana

The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education

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