Beh & Farver (2009) presented a description of non-iterative parameter estimation methods for ordinal log-linear models. Using the notation considered in our paper, the logarithm of the expected value of the (i, j)th cell frequency from the ordinal log-linear model iswhere φ is the common log-odds ratio of the contingency table. We demonstrated the use of Newton's method to calculate the MLE of the parameter. As an alternative, we also presented three direct, or non-iterative, methods to estimate the parameter. Central to the exposition was that the (i, j)th cell in the contingency table can be alternatively modelled byWhen u = 1 and v = 1, φ 11 is the measure of linear-by-linear association and has a similar interpretation to φ in (1). It was correctly stated that φ 11 from (2) may be calculated by