A new wine superpower? An analysis of the Chinese wine industry

Abstract

-China is one of the most attractive wine markets and a hopeful wine producer in the twenty-first century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic wine industry, which contributes approximately 70% of the total wine consumed in the country. This paper reviews the wine history and the development of wine in China and analyses the current situation and perspectives of the Chinese wine industry, considering both traditional conditions such as wine production and wine policies, as well as new conditions such as e-commerce, climate change and domestic economy trend. We present a "SWOT" (strengths, weaknesses, opportunities and threats) analysis of the Chinese wine industry considering four sectors (producing, processing, selling and consuming) and we use a SWOT matrix analysis to identify possible improvement strategies. Finally, we propose strategies for the development of the Chinese wine industry at governmental level, industrial level and business level.

Wine consumption in China: profiling the 21st century Chinese wine consumer

“…China has a 6,000year history of grape growing and a 2,000-year history of wine making (Zhang et al, 2013). Since the Han Dynasty (206 B.C.-220 A.D.), when the Vitis vinifera was introduced to China from Central Asia (Wang and Huang, 2009), it has not been hard to find historical and cultural references of wine in China (Jenster and Cheng, 2008;Li and Bardají, 2017). The beginning of the modern Chinese wine industry was initiated by the establishment of the Changyu Company in 1892 by Zhang Bishi (1841-1916 in the coastal city of Yantai, Shandong (Mitry et al, 2009).…”

“…Due to this economy's expansion, the improved living standard and the growing middle class, there was a rising trend in both the total alcohol consumption and the per capita wine consumption in China. Since the entry of China into the World Trade Organization (WTO) in 2001, which helped decline wine import tariffs, foreign wines began to enter the Chinese market at a fast pace (Chen and Lombaerde, 2013;Liu et al, 2013;Li and Bardají, 2017). It was hard to imagine that one day China would be one leading wine consumer.…”

Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference

“…We also kept track of any changes in wine preference throughout the training session, to study how the acquisition of expertise may shape buying intentions. Given the rapid increase in the number of knowledgeable wine tasters in developing markets (e.g., China, see Li and Bardaji, 2016), it is crucial to understand how increasing expertise can influence preference for specific wine styles (e.g., less fruit-driven, more bottle maturation, etc.). Because the wines were delivered blind, we were able to track the preferences only based on the intrinsic attributes of the wine, without the participants being biased by the label, price, or origin information (Almenberg and Dreber, 2011; D'Alessandro and Pecotish, 2013).…”

Origin, Succession, and Control of Biotoxin in Wine

“…EC is a carcinogenic compound involved, among others, in lung cancer, lymphoma, liver cancer, and skin cancer ( Gowd et al, 2018 ). However, it is believed that EC widely occurs in traditional fermented foods ( Li and Bardají, 2017 ). EC has been recognized as one of the biggest challenges facing the alcoholic beverage industry since EC was detected in alcoholic beverages in 1976 ( Ough, 1976 ; Zhao et al, 2013a ).…”