Detailed product analyses and quantum yield determinations were carried out on the 2537-A lightinduced reactions of p-tolyl acetate, benzoate, and hydrocinnamate. Evidence is presented that the photo-Fries rearrangement originates from an upper singlet state and proceeds to product by a molecular pathway that is independent of its reaction environment. A 1,3-sigmatropic shift is proposed. p-Cresol formation, on the other hand, was shown to be highly solvent dependent and appears to arise from reactions of the p-methylphenoxy radical. Studies with p-tolyl acetate-d3 showed that alcoholic solvent derived esters, which are formed as coproducts, originate, at least in part, from a ketene intermediate. A comprehensive scheme involving a multiplicity of reaction paths is proposed to account for these results.hotochemical analogs of the Fries2v3 and Claisen4 P rearrangements have received considerable attention in recent years, as have photoinduced rearrangements of