Abstract. Saari's homographic conjecture in N -body problem under the Newton gravity is the following; configurational measure µ = √ I U , which is the product of square root of the moment of inertia I = (and the potential function U = m i m j /r ij , is constant if and only if the motion is homographic. Where m k represents mass of body k and r ij represents distance between bodies i and j. We prove this conjecture for planar equal-mass three-body problem.In this work, we use three sets of shape variables. In the first step, we use ζ = 3q 3 /(2(q 2 − q 1 )) where q k ∈ C represents position of body k. Using r 1 = r 23 /r 12 and r 2 = r 31 /r 12 in intermediate step, we finally use µ itself and ρ = I 3/2 /(r 12 r 23 r 31 ). The shape variables µ and ρ make our proof simple.