A new perspective on online malicious comments: effects of attention and neutralization

Kim, Han-Min; Bock, Gee-Woo; Kim, Hyung Su

doi:10.1108/itp-04-2019-0179

Cited by 8 publications

(18 citation statements)

References 36 publications

(104 reference statements)

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“…Though Visentin et al (2019) posit that fake information on a page does not affect the brand advertisements when the source is reliable and credible, it is nevertheless important for marketers to understand how fake news spreads to improve perceptions about their brands and gain consumer trust (de Regt et al , 2020). It is important for social networking sites (SNSs) to check and curb the activities of individuals who write nasty comments (Kim et al , 2019). Firms must identify and respect the privacy expectation of individuals.…”

Section: Discussionmentioning

confidence: 99%

“…However, the spread of incorrect information and fake news is also attributed to the companies that deliberately engage in questionable practices such as misleading advertising, distorting findings, selective reporting and omission of facts (de Regt et al, 2020). It is due to the want to attract attention from others that individuals JICES 20,4 post malicious comments (Kim et al, 2019). When consumers find their information being used for an unstated purpose by the firms, they falsify their personal details as a reaction to privacy violation (Punj, 2017).…”

Section: Unauthorized Downloading Of Digital Contentmentioning

confidence: 99%

“…Consumers engage in various undesirable behaviours such as financial frauds (bank and insurance) (Haithem, 2014), shoplifting and fare dodging (Leischnig and Woodside, 2019), fraudulent returning (Harris, 2008), posting online malicious comments (Kim et al , 2019), cyberbulling (Lowry et al , 2016), spreading fake news (Visentin et al , 2019) and digital piracy (Harris and Dumas, 2009; Lowry et al , 2017; Savelkoul, 2020). Some of the reasons underlying such behaviours could include product variety, monetary savings, quality perceptions and moral consideration (Hansen and Walden, 2013; Cox and Collins, 2014; Savelkoul, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Neutralization techniques are likely to impact intentions negatively (Fukukawa et al , 2019). Consumers generally use pre- and post-justification and neutralization techniques such as denial of victim, denial of responsibility and appeal to higher loyalties (Harris and Dumas, 2009; Dootson, et al , 2016; Kim et al , 2019) to rationalize their behaviours and its consequences.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Therefore, individuals should be aware of their online actions and its effect on themselves, other consumers, marketers and society (Zolfagharian and Yazdanparast, 2017). They should be educated, be alert and well informed on the consequences and seriousness of their online interaction (Freestone and Mitchell, 2004; Kim et al , 2019). For example, behaviours such as cyber bullying not merely increase minor harassment but can also result in psychological trauma or social strain (Lowry et al , 2016).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

The grey and dark facets of online activities: a study of consumer perceptions

Handa

Ahuja

2022

JICES

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Purpose The internet has provided a gamut of benefits to consumers. The digital world, however, also provides space for various illegal or unethical consumer activities. Consumers may not always be fully aware of the unethical or illegal nature of some of the online activities that they engage in. This study aims to examine the questionable side of online consumer behaviour in an emerging market where internet penetration and smart phone accessibility is rapidly expanding. Using a third-person technique, this study attempts to empirically capture the perceptions of Indian adults regarding the prevalence of various questionable online activities such as unauthorized downloading of digital content, spreading fake news/misinformation and fraudulent returns and to understand the extent to which these respondents believe that such actions are acceptable or illegal and unethical. Design/methodology/approach An online questionnaire was used to collect primary data from 212 consumers. Non-probability convenience and snowball sampling was used for the purpose. Findings Unauthorized watching or downloading of online content is reported to be the most prevalent among the various types of questionable behaviours examined. However, it is behaviours such as fraudulent returns and spreading misinformation through online channels which are considered to be the most unethical or illegal. Certain behaviours which may be deemed to be unethical and illegal nevertheless are seen as acceptable. Significant differences between demographics in the case of several of the unethical activities are reported. Research limitations/implications This study examines the grey and dark side of online behaviours among consumers in an emerging market and points to the need for action on several fronts to increase consumer awareness and sensitivity about the unethical or illegal nature of some of their online activities and the implications for multiple stakeholders. Based on the findings of this study, recommendations directed at consumers, marketers and policymakers are discussed. Originality/value Although the benefits of online communication channels have been extensively studied, their ability to facilitate certain unethical and even illegal activities is an under-researched area. The inclination to engage in these types of questionable behaviours may have been exacerbated by the restrictions imposed by the COVID-19 pandemic. This study highlights the importance of research on various grey consumer activities in the digital space and paves the way for further investigations by identifying online actions which are considered as most prevalent and/or unethical and illegal.

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Section: Discussionmentioning

confidence: 99%

Section: Unauthorized Downloading Of Digital Contentmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The grey and dark facets of online activities: a study of consumer perceptions

Handa

Ahuja

2022

JICES

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I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking

Trang¹,

McKenna

Cai

et al. 2023

ITP

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PurposeThis research aims to explore generation (Gen) Z's personal branding on social media when job seeking.Design/methodology/approachGen Z students, in their final year of university, were interviewed about personal branding, as well as recruiters and career advisors to gain insights into the recruitment process and expectations of online personal brands. Before interviewing, Gen Z students' LinkedIn profiles were examined, and then fed into the interview process.FindingsUsing impression management theory, the findings show that Gen Z perceive online personal brands as a crucial tool to gain more advantage in job markets. A gap was found between desired and perceived selves in Gen Z's online personal brands. Strategies such as effective self-reflection, authentic communication, self-promotion processes, awareness of risks and constantly controlling digital footprints were suggested to build stronger and more coherent personal brands. Gen Z are in favour of a more dynamic, interactive, work-in-process of authentic personal brands.Originality/valueThis research demonstrates the importance of authentically building online personal branding strategies and tactics to bridge the divide between Gen Z's desired and perceived images in personal branding on social media when job seeking.

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Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory

Garas

Mahran²,

Mohamed³

2022

JPBM

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Purpose This paper aims to investigate the impact of perceived risk, ethical judgement, value consciousness, susceptibility to social influence and neutralisation on counterfeit clothes and accessories purchase intention in Egypt. Design/methodology/approach A single cross-sectional survey was conducted. Questionnaires were used to collect data from 361 counterfeit buyers in Egypt. To test the hypotheses, partial least squares-structural equation model was applied. Findings The results indicate that neutralisation, perceived risk and susceptibility to social influence significantly impact attitudes towards counterfeiting and purchase intentions, whereas value consciousness impacts counterfeit purchase intention. In addition, attitudes mediate the effects of perceived risk, susceptibility to social influence and neutralisation on purchase intention. Practical implications Brand producers/retailers and the government need to adhere to a number of practices to curb counterfeit demand, mainly by tackling the neutralisation’s impacts, demonstrating various risks of counterfeiting and developing a collective attitude against counterfeiting. Originality/value This study contributes to the ethical decision-making literature by empirically testing and quantifying the impact of neutralisation on shaping counterfeit buyers’ attitudes and purchase intention.

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A new perspective on online malicious comments: effects of attention and neutralization

Cited by 8 publications

References 36 publications

The grey and dark facets of online activities: a study of consumer perceptions

The grey and dark facets of online activities: a study of consumer perceptions

I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking

Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory

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