Lapatinib (LAP) is an anticancer drug, which is metabolized to the N-a nd O-dealkylated products (N-LAP and O-LAP,r espectively). In view of the photosensitizing potential of relatedd rugs, ac omplete experimentala nd theoretical study has been performedo nL AP, N-LAP and O-LAP, both in solution and upon complexationw ith human serum albumin (HSA). In organic solvents, coplanar locally excited (LE) emissive states are generated;t hey rapidly evolve towards twisted intramolecularc harge-transfer (ICT) states. By contrast, within HSA only LE states are detected. Accordingly,f emtosecond transient absorption reveals av ery fast switching (ca. 2ps) from LE (l max = 550 nm) to ICT states (l max = 480 nm) in solution, whereas within HSA the LE species become stabilized and live much longer(up to the ns scale). Interestingly,m olecular dynamics simulation studies confirm that the coplanar orientation is preferred for LAP (or to al esser extent N-LAP) within HSA, explaining the experimental results.