A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity

Rodrigues, David L.; Lopes, Diniz; Goldenberg, Liz

doi:10.1016/j.chb.2017.04.009

Cited by 21 publications

(6 citation statements)

References 73 publications

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“…Many other affiliative outcomes in addition to closeness can be experienced in an initial interaction. Perhaps the most important additional outcome variable to consider is liking (or attraction), which is frequently examined in research on relationship development (Clark et al, 2019;Finkel & Eastwick, 2015;Montoya & Horton, 2014;Montoya et al, 2018), including in the study of online relationship development (e.g., Rodrigues et al, 2017). Indeed, attraction research is a subfield within the interdisciplinary field of close relationships, and has included a long history of the examination of predictors of liking (or attraction) in initial interactions (e.g., Finkel & Eastwick, 2015).…”

Section: Affiliative Reactions Generated From Structured Self-disclosure In Initial Interactionmentioning

confidence: 99%

Closeness and other affiliative outcomes generated from the Fast Friends procedure: A comparison with a small-talk task and unstructured self-disclosure and the moderating role of mode of communication

Sprecher

2021

Journal of Social and Personal Relationships

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A Fast Friends procedure was created years ago as a method to generate closeness between people interacting for the first time and to provide an experimental procedure to test hypotheses about factors that may lead to initial closeness. In their original study, Aron et al. (1997) validated their closeness-generating task by comparing the degree of interpersonal closeness it generated versus that by a small-talk task. Few subsequent studies, however, have tested the validity of the closeness task by comparing the affiliative outcomes resulting from it with that from other activities. To further examine its validity, this study involved zero-history dyads randomly assigned to become acquainted through either Aron et al.’s closeness-inducing task, Aron et al.’s small-talk task, or an unstructured getting-acquainted task. The dyads were then compared on the closeness they experienced as well as on several other affiliative outcomes. In support of the validity of the closeness-inducing task, the task generated more closeness and other positive outcomes, relative especially to the small-talk task. A second manipulation in the study was the mode of communication (video-chat vs. face-to-face). No significant differences in outcomes (e.g., closeness, liking) were found based on mode of communication. Furthermore, the effectiveness of the closeness task (relative to the other tasks) for generating closeness and other affiliative outcomes was not moderated by the mode of communication.

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Section: Affiliative Reactions Generated From Structured Self-disclosure In Initial Interactionmentioning

confidence: 99%

Closeness and other affiliative outcomes generated from the Fast Friends procedure: A comparison with a small-talk task and unstructured self-disclosure and the moderating role of mode of communication

Sprecher

2021

Journal of Social and Personal Relationships

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“…The results of the current research yield important contributions to homophily (Bilgicer et al, 2015;McPherson et al, 2001) and similarity (Rodrigues et al, 2017;Thakor et al, 2008) by showing the link between traditional appearance homophily (Ladhari et al, 2020;McCroskey et al, 2006) and our refined construct of BMI similarity.…”

Section: Theoretical Implicationsmentioning

confidence: 62%

“…People tend to be homophilous-that is, they usually develop stronger ties with other people who are similar to them (Borgatti & Halgin, 2011). Previous research suggests that similarity between two persons increases attraction (Rodrigues et al, 2017), communication effectiveness (Thakor et al, 2008), perceived trust (Leonhardt et al, 2020), perceived credibility (Sokolova & Kefi, 2020), and influence (Balabanis & Chatzopoulou, 2019). In a consumption context, messages from consumers who are perceived to be similar increase message persuasiveness and purchase intention (Prendergast et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?

Vazquez,

Felix,

Siliceo

2023

J of Consumer Behaviour

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Recent research has pointed out the importance of appearance similarity as a special instance of homophily. The current paper introduces body mass index (BMI) similarity as a convenient and powerful proxy of perceived appearance homophily in the context of female advertising models by showing process evidence and boundary conditions for the effect of BMI similarity on marketing‐relevant downstream variables. Study 1 tests how BMI similarity relates to a traditional measure of appearance homophily and perceived reliability of a female advertising model. Study 2 shows that BMI similarity influences perceived product quality and purchase intention. Website vividness negatively moderates the relationship between BMI similarity and product quality. Study 3 tests for alternative explanations and provides support for the mediating effect of appearance homophily for the relationship between BMI similarity and perceived product quality. The findings provide marketing managers with important insights on how to increase their marketing effectiveness by integrating BMI similarity into their marketing communications. Additionally, using BMI similarity serves as an alternative way to promote diversity and inclusion of models with plus‐size body type often sought by societal brands.

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“…Evaluative threats (fear of rejection) reduce social attraction (Singh et al, 2017). Rodrigues et al (2017) revealed that attractiveness would emerge when there is a perception of similarities between others and oneself. Therefore, the content of Adlerian play therapy & Pko in community circles conditions so that children learn to understand the situation, what are the positive preferences of friends and similarities with themselves to be able to express themselves appropriately & adequately according to the environmental problem.…”

Section: Social Appealmentioning

confidence: 99%

Does Adlerian Play Therapy Increase Social, Physical, and Task Appeal More Than Content Mastery Services in Elementary School Students?

Bilqis

2021

CEJ

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This study examined the difference in effectiveness between Adlerian Play Therapy and content mastery services in increasing physical, social, and task attractiveness to students in primary schools. The factorial design experimental method was applied to 72 fifth-grade students from two public elementary schools in Bandung, Indonesia, whose dimensions of attractiveness were lower than the other study groups. Each intervention carried out six meetings in different schools. Adlerian Play Therapy starts from the one-session relationship-building stage, the lifestyle investigation stage through the three-session secret book, the lifestyle understanding stage through one-session games, and the reorientation & re-education stage through one-session games. Classical guidance services for content mastery with a community circle strategy start from building relationships in two sessions, introducing the importance of one session, improving the social aspects of one session, improving the physical aspects of one session, and improving the aspects of one session assignments. Manova analyzed the Interpersonal Attraction Scale (IAS) instrument. Adlerian Play Therapy further enhances all dimensions of interpersonal attractiveness than content mastery services. Recommendations are aimed at counseling teachers to use Adlerian Play Therapy to increase children's social, physical, and assignment attractiveness. It is hoped that other researchers will research further related to increasing task attractiveness.

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A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity

Cited by 21 publications

References 73 publications

Closeness and other affiliative outcomes generated from the Fast Friends procedure: A comparison with a small-talk task and unstructured self-disclosure and the moderating role of mode of communication

Closeness and other affiliative outcomes generated from the Fast Friends procedure: A comparison with a small-talk task and unstructured self-disclosure and the moderating role of mode of communication

Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?

Does Adlerian Play Therapy Increase Social, Physical, and Task Appeal More Than Content Mastery Services in Elementary School Students?

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