A new integrated MCDM approach for improving QFD based on DEMATEL and extended MULTIMOORA under uncertainty environment

Chen, Yifan; Ran, Yan; Huang, Guangquan; Xiao, Liming; Zhang, Genbao

doi:10.1016/j.asoc.2021.107222

Cited by 46 publications

(26 citation statements)

References 51 publications

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“…To identify and solve the problems of existing products with the driving of customer requirements, this study constructs Product life TC 3 Purification effect TC 4 Absorption force TC 5 Filter replacement cycle TC 6 Maintenance fee TC Contents TC 7 Security TC 8 Wastewater discharge TC 9 Maintenance times TC 10 Pressure boost TC 11 Power TC 12 Structural complexity TC Contents TC 13 Workmanship TC 14 Number of product components TC 15 Purification time TC 16 Power consumption TC 17 Heating capacity TC 18 Refrigeration capacity TC Contents TC 19 Volume TC 20 Automatic cleaning capability TC 21 Automatic reminder capability TC 22 Testing water-quality capability an improved model to generate incremental product innovation schemes and proposes a method to evaluate the feasibility of the schemes. Compared with other studies, this study has the following advantages: first, this study classifies the conflicts in the HoQ.…”

Section: Comparative Analysis and Discussionmentioning

confidence: 99%

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Improved Model for Generating Incremental Product Innovation Schemes

Geng

Xing

Shi

et al. 2021

Mathematical Problems in Engineering

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To realize incremental product innovation, the key problems of existing products need to be identified and solved with feasible innovation schemes. This study examines the generation process of innovation schemes by integrating Quality Function Deployment (QFD) and the Theory of Inventive Problem Solving (TRIZ). This study has the following advantages: first, this study proposes new rules for distinguishing physical conflicts with technical conflicts and the method for calculating conflict importance after building House of Quality (HoQ) in QFD. Second, an improved integrated model of QFD and TRIZ is constructed, which generates innovation schemes by solving not only the conflicts between technical characteristics but also the problems of product parts. Third, the uncertainty and subjectivity of the data provided by decision-makers in the evaluation process of innovation schemes are processed by interval grey numbers. Moreover, a cone model is built to make the evaluation results more reliable. Last, a case study of water purifiers is conducted to illustrate the validity of the generation process of incremental product innovation schemes.

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Section: Comparative Analysis and Discussionmentioning

confidence: 99%

“…QFD is a product planning technology driven by customer requirements and deploys such customer requirements into the product design process through a series of matrices [12]. In the first stage of QFD, HoQ is the most commonly used matrix, as shown in Figure 1.…”

Section: Integration Of Qfd and Trizmentioning

confidence: 99%

Improved Model for Generating Incremental Product Innovation Schemes

Geng

Xing

Shi

et al. 2021

Mathematical Problems in Engineering

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“…MULTIMOORA (Multi-Objective Optimization based on Ratio Analysis with the Full Multiplicative Form) is a new MCDM proposed in 2010 by Braues and Zavadskas, that is notable for its simple mathematics, low-computational time and robustness ( Chen et al, 2021 ). The robustness of MULTIMOORA is derived from its ranking of system criteria by the use of three approaches namely ratio system, reference point and full multiplicative form ( Sarabi and Darestani, 2021 ).…”

Section: Proposed Modelmentioning

confidence: 99%

“…Compared with DEMATEL, TOPSIS and TODIM, the MULTIMOORA method has some advantages such as high stability, being less time consuming and more concise, and greater ease of calculations ( Liu et al, 2021 ). As such, the MULTIMOORA method has seen wide and successful applications in extant literature ( Chen et al, 2021 , Liu and Li, 2019 , Maghsoodi et al, 2018 , Omrani et al, 2020 , Sir and Caliskan, 2019 ). Generally, the MULTIMOORA method consists of the following steps:…”

Section: Proposed Modelmentioning

confidence: 99%

Investigating the COVID-19 pandemic’s impact on sustainable supplier selection in the Nigerian manufacturing sector

Orji

Ojadi

2021

Computers & Industrial Engineering

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Over the years, sustainable supplier selection (SSS) has become increasingly popular among scholars and practitioners as a viable means to actualize supply chain sustainability. Little, however, is known about the impact of the COVID-19 pandemic on sustainable supplier selection particularly in the manufacturing sector. In this paper, we present pandemic response strategies as a significant aspect of the COVID-19 pandemic’s impact and investigate the relative importance of such strategies in SSS implementation. Drawing upon a rich data pool from the Nigerian manufacturing sector, we proposed an integrated multi-criteria decision making (MCDM) methodology to analyse the interrelationships between the COVID-19 pandemic response strategies and Triple-Bottom-Line (TBL) criteria for SSS. Our analysis shows that economic criteria and pandemic response strategies are the highest ranked in terms of relative importance and thereby pinpoints the need for manufacturing firms to emphasize such during SSS implementation in the COVID-19 pandemic. Specifically, quality, cost, use of personal protective equipment and use of information technologies for customer demand prediction are inferred as highly significant in SSS implementation in the COVID-19 pandemic era. Furthermore, the efficiency of the proposed methodology was validated by a comparative analysis with other MCDM methods. Therefore, this study presents implications on the significance of pandemic response strategies in SSS and thereby enriches literature on the COVID-19 pandemic’s impact on supply chains.

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“…Lizarelli et al [60] used fuzzy approaches and QFD to support improvement decisions in an entrepreneurial education service. Chen et al [61] proposed a new integrated MCDM method for improving QFD, which integrated the hesitant fuzzy linguistic term set under an uncertainty environment. Haiyun et al [62] proposed the innovation strategies in the energy industry using the QFD-based hybrid interval valued intuitionistic fuzzy decision approach combined with a novel hybrid methodology.…”

Section: Fuzzy Quality Function Deploymentmentioning

confidence: 99%

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

Hsu

Lin

2021

Mathematics

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In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand experience. It also applies the fuzzy quality function deployment (FQFD) method to develop a value competitive strategy model of convenience stores. The respondents were split across two stages. In the first stage, 265 consumers were surveyed on the importance of brand attachment; in the second stage, 38 experts and scholars were invited to evaluate the content of a strategic management program. The results showed that for three convenience store brands, the levels of brand attachment of the young and older customer groups each had their own advantages and must be strengthened. Taking 7-Eleven as a practical implications example, we can learn from the analysis that young customers believe “brand prominence” is the most important factor, followed by “brand passion”, “brand affection”, and “brand–self connection”. As for older customers, the order from most to least important was “brand–self connection”, “brand affection”, “brand prominence”, and “brand passion”. The originality value is that this study extends previous research findings in measuring and building brand attachment frameworks and importance assessments while providing a sound demonstration of enhancement strategy solutions.

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A new integrated MCDM approach for improving QFD based on DEMATEL and extended MULTIMOORA under uncertainty environment

Cited by 46 publications

References 51 publications

Improved Model for Generating Incremental Product Innovation Schemes

Improved Model for Generating Incremental Product Innovation Schemes

Investigating the COVID-19 pandemic’s impact on sustainable supplier selection in the Nigerian manufacturing sector

A Multidimensional Fuzzy Quality Function Deployment Design for Brand Experience Assessment of Convenience Stores

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