A neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways
Gillian B. Yeo,
Nicole A. Celestine,
Sharon K. Parker
et al.
Abstract:SummaryComing up with creative ideas is not easy. In this conceptual article, we integrate organizational behavior, cognitive psychology, and neuroscience literatures to propose that different forms of attention may be a key to maximizing creative usefulness and novelty. Specifically, we develop a neurocognitive framework of attentional control to propose differential pathways from creative goal‐directed attention (a narrow and selective focus) to deliberate information processing, and from undirected attentio… Show more
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