“…Proactive firms are increasingly focusing on developing sustainable products and services as well as making their business operations more environmentally and socially friendly to cater to the growing needs of a wide range of stakeholders. Increasingly, firms are adopting Industry 4.0 and smart manufacturing technologies as well as cutting-edge information and communication technologiescloud computing and cognitive computing, radio-frequency identification (RFID), green lean six sigma (GLSS) approach, cyber-physical systems (CSP), digital sensors, artificial intelligence (AI), blockchain technology, 3D printing, machine learning, Internet of things (IoT), robotics and big data and analyticsto achieve sustainable outcomes (Allam & Dhunny, 2019;Alves, Galina, & Dobelin, 2018Dantas et al, 2020Farrukh, Mathrani, & Sajjad, 2021;Malik & Raziq, 2022;Sarkis, Cohen, Dewick, & Schr€ oder, 2020;Saunila, Nasiri, Ukko, & Rantala, 2019;Tjoa & Tjoa, 2016;Wu, Guo, Huang, Liu, & Xiang, 2018).…”