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2015
DOI: 10.1108/jsm-01-2014-0029
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A narrative review and meta-analysis of service interaction quality: new research directions and implications

Abstract: Purpose – This paper aims to conceptualize and empirically test the determinants of service interaction quality (SIQ) as attitude, behavior and expertise of a service provider (SP). Further, the individual and simultaneous effects of SIQ and its dimensions on important marketing outcomes are tested. Design/methodology/approach – The narrative review of extant research helps formulate a conceptual model of SIQ, which is investigated using… Show more

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Cited by 48 publications
(32 citation statements)
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References 72 publications
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“…This is because the quality of solutions to customer queries may depend on other factors such as employee behavior, expertise and other resources of the firm [28,29]. Moreover, customers are aware of features provided by social media such as interactivity and multitasking, and expect better solutions to their complaints than from traditional media.…”
Section: H3mentioning
confidence: 99%
“…This is because the quality of solutions to customer queries may depend on other factors such as employee behavior, expertise and other resources of the firm [28,29]. Moreover, customers are aware of features provided by social media such as interactivity and multitasking, and expect better solutions to their complaints than from traditional media.…”
Section: H3mentioning
confidence: 99%
“…Although other methods, such as interviews or focus groups, might produce similar data, solely experiments help in distinguishing causal effects. Additionally, we follow the suggestion of Ranjan et al (2015) to use experimental approaches for investigating the quality of service interactions.…”
Section: Undesirable Customer Behavior As Uncooperative Behaviormentioning
confidence: 99%
“…As for future methods of data collection, we support Ranjan et al (2015) call for conducting more dyadic research when studying service encounters and invite researchers to use a dyadic methodology that measures both customer and employee attitudes and perceptions towards giving and receiving PCF.…”
Section: Limitations and Directions For Future Researchmentioning
confidence: 96%