A multivariate statistical analysis on the consumers of organic products

Chinnici, Gaetano; D’Amico, Mario; Pecorino, Biagio

doi:10.1108/00070700210425651

Cited by 225 publications

(210 citation statements)

References 2 publications

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“…For example, in a qualitative study, French people expressed their belief that organic salmon offered better quality in terms of taste and health (Beckman 2005), though neither of these benefits was certified by the label. Organic consumption research similarly has found that the main motives for consuming organic products include perceptions of superior taste (Hughner et al 2007;Magnusson et al 2003;Roddy et al 1996;Schifferstein and Oude Ophuis 1998;Wolf McGarry et al 2009) and health concerns (Chinnici et al 2002;Huang 1996;Hughner et al 2007;Hutchins and Greenhalgh 1995;Mondelaers et al 2009a;Schifferstein and Oude Ophuis 1998;Tregear et al 1994;Wolf McGarry et al 2009;Zanolli and Naspetti 2002), though these benefits have not been proven (Hoefkens et al 2009 …”

Section: Organic Labels As Signals Of Product Qualitymentioning

confidence: 99%

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

2011

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International audienceAn organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels as a signal of quality for consumers, this article studies how this signal interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research examines the moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information in terms of perceived product quality varies. In particular, when brand equity is high (low), the organic label appears less (more) effective. However, regardless of the brand equity level, an organic label makes the environmentally friendly attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are discussed

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Section: Organic Labels As Signals Of Product Qualitymentioning

confidence: 99%

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

2011

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“…Some of them focused on analysing willingness to pay for organic foods (Boccaletti and Nardella, 2000;Corsi and Novelli, 2003;Canavari et al, 2005); customer satisfaction with organic foods (Asciuto et al, 2003;Cembalo et al, 2004); and consumers' store perception with regard to organic foods (Naspetti and Zanoli, 2004). Although none of the Italian empirical studies specifically analysed factors affecting consumers' purchases of organic food, some of them have studied preferences regarding organic food attributes (Cicia et al, 2002;Scarpa et al, 2002); and consumers' attitudes towards organic foods Chinnici et al, 2002;Zanoli and Naspetti, 2002;Saba and Messina, 2003), which provide some information on underlying motivations to buy organic foods by Italian consumers'. Results from the later studies indicate that main factors underlying consumers' purchases of organic foods products are: health, environment, and organic food products characteristics (nutritional content, taste, appearance and locally produce).…”

Section: Previous Empirical Studies On Consumers and Organic Foodsmentioning

confidence: 99%

Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy

Gracía¹,

Magistris²

2013

Span. j. agric. res.

196

147

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The aim of this paper is to explain factors that influence organic food purchases of urban consumers in the South of Italy. To achieve this goal, a multivariate limited dependent variable model has been specified to simultaneously analyse consumers’ organic food purchases, the intention to purchase organic food products and the level of organic knowledge. This study uses survey data gathered from 200 consumers in Naples in 2003. Results indicate that consumers who are more willing to buy organic food products are more likely to buy a larger amount of those products. The intention to purchase depends on attitudes and organic product knowledge. Moreover, consumers’ attitudes towards health and environmental benefits provided by organic foods are the most important factors explaining, both, the intention to purchase and the final decision. Finally, income and organic knowledge positively influences the final decision to buy organic food products

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“…13, No. 3; it is wholesome, it remembers the past and it is fashionable (Schifferstein and Ophuis, 1998;Chinnici et al, 2002;Hill and Lynchehaun, 2002). From the side of the obstacles there are: high prices (Byrne et al, 1992;Tregear et al, 1994;Roddy et al, 1996;Magnusson et al, 2001;Zanoli & Naspetti, 2002), lack of availability (Zanoli and Naspetti, 2002), skepticism of certification boards (Ott, 1990;Canavari et al, 2002;Aarset et al, 2004), insufficient marketing (Roddy et al 1996;Chryssochoidis, 2000), satisfaction with traditional foods (Roddy et al, 1994) and cosmetic defects (Ott, 1990;Thompson and Kidwell, 1998).…”

Section: The Eco-label Frameworkmentioning

confidence: 99%

The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

Morrone¹,

Schena²

2018

IJBM

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The eco-labels in food products is an increasing presence to underline a particular attention to sustainability issues by producers and, recently, also by retailers, through their private labels (PLs). In the last years there has been a proliferation of eco-labels, generating sometimes a real confusion in consumers' mind. Nevertheless, some of them could be really considered as a decisive factor to influence the purchasing process. It could be possible to affirm that they acquired a real "power", producing a tangible effect on consumers' behaviour. The present work is an attempt to calculate the effectiveness of one of the most well-known eco-label, "Euro-leaf", that indicates products coming from organic farming. The aim of the analysis is to evaluate its incidence in the choices related to food proposals. In particular, the latter have been considered in a double way, exploring the different categories among branded and PL offers, in the continuous challenge between these two branding policies in the retail sector. Therefore, to carry out the research, the methodology adopted has been the diffusion of a questionnaire to a wide sample. More of 1.000 Italian consumers have been reached using an on line platform, shaping a stratified sample. The data elaboration shows a final result where the euro-leaf logo is able to have the same positive influence on buying propensity related both to branded and PL products. Observing the dimension of this influence, valid information are provided for practitioners and researchers to highlight a market trend where all the potentials have not yet been expressed.

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A multivariate statistical analysis on the consumers of organic products

Cited by 225 publications

References 2 publications

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy

The Influence of “Euro-Leaf” Logo on Consumers’ Choices: The Italian Case of Branded and Private Label Food Products

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