A Multivariate Model of Perceived Quality in a Developing Country

Chowdhury, Md. Humayun Kabir; Andaleeb, Syed Saad

doi:10.1300/j046v19n04_03

Cited by 8 publications

(5 citation statements)

References 63 publications

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“…For mall retailers, price promotion is an important strategy to increase sales and customer satisfaction (Kabir Chowdhury, M.H. and Andaleeb, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

How Packaging, Product Quality and Promotion Affect the Purchase Intention?

Yulianingsih¹,

Syah²,

Anindita³

2019

RJOAS

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This study aims to measure the moderation between the effect of packaging design and product quality of hand body lotion, a brand of body care products, toward purchase intentions moderated by promotional variable. Data collection methods used are quantitative method in the form of questionnaires totaling 18 questions which are divided into four variables, then will be tested using Moderation method with a comparative approach of two groups of data samples to see the relationship between variables. Data analysis method in this study uses Univariate Analysis of Variance. The results showed that product packaging variables did not increase purchase intention, while product quality and promotion variables affected consumers' purchase intention for hand body lotion products.

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“…For mall retailers, price promotion is an important strategy to increase sales and customer satisfaction (Kabir Chowdhury, M.H. and Andaleeb, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

How Packaging, Product Quality and Promotion Affect the Purchase Intention?

Yulianingsih¹,

Syah²,

Anindita³

2019

RJOAS

View full text Add to dashboard Cite

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“…This is subjective in nature and is typically based on the consumer's experience in using, and knowledge of, the product rather than the manufacturer's claims (de Chernatony, 2009;Richardson, 1997;Agarwal and Teas, 2004;Aaker, 1991). Thus, it is evident that the consumer's interpretation of quality supersedes any objective quantification thereof (Chowdhury and Andaleeb, 2007).…”

Section: The Derivation Of Perceived Product Valuementioning

confidence: 99%

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Beneke

Carter

2015

Journal of Retailing and Consumer Services

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“…A blend of intrinsic and extrinsic factors shape such perceptions (Grönroos, 1982). Chowdhury and Andaleeb (2007) found a combination of corporate image and perceived attributes of products as significant determinants of service quality in a developing country. Andaleeb and Anwar (1996) in another study found intention and expertise of service providers as important determinants of customer trust, a key driver of perceived quality.…”

Section: Introductionmentioning

confidence: 99%

A model of customer-centric banking practices for corporate clients in Bangladesh

Andaleeb

Rashid²,

Rahman³

2016

International Journal of Bank Marketing

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Purpose – Customer-centric banking envisions that banks should meet both tangible and intangible satisfaction criteria of their customers. The purpose of this paper is to investigate the customer-centric banking practices that drive satisfaction of corporate customers in Bangladesh. Design/methodology/approach – Financial managers from a sample of 112 non-financial listed companies were interviewed. The study employed a structured questionnaire using Likert scales. Exploratory factor analysis followed by multiple regression analysis were used to test the effects of both tangible and intangible factors. Findings – The findings of the study indicate that customer-centric banking is primarily influenced by intangible factors. Among six bank selection criteria analyzed in this study, corporate image, commitment, compassion and consistency are the four significant intangible factors that drive corporate customer satisfaction. The two tangible factors: cost-benefit and convenience were not significant determinants of satisfaction for corporate clients. Research limitations/implications – For lack of sample frames and relative unavailability of corporate respondents, a non-probability sampling technique was used. The study contributes to the existing literature on customer-centric marketing, relationship marketing and bank selection by suggesting that there is a shift in banking needs among corporate clients in developing countries such as Bangladesh. Practical implications – The study contributes to a richer understanding of the customer-centric banking framework, suggesting the service strategies that banks ought to adopt. The results are especially important for developing countries that are experiencing a change in theoretical understanding of customer satisfaction in financial services. Originality/value – Now banks and policy makers can better strategize on building loyal corporate customers for banks, thereby ensuring healthy corporate banking relationship. Banks can also prioritize on the important intangible elements to focus on to satisfy corporate customers. Among other factors, technology adoption, training of corporate customer managers, and emphasizing customer-centric banking policies may help provide better services and obtain higher levels of customer satisfaction.

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A Multivariate Model of Perceived Quality in a Developing Country

Cited by 8 publications

References 63 publications

How Packaging, Product Quality and Promotion Affect the Purchase Intention?

How Packaging, Product Quality and Promotion Affect the Purchase Intention?

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

A model of customer-centric banking practices for corporate clients in Bangladesh

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