A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve

McMillan, Sally J.; Hoy, Mariea Grubbs; Kim, Juran; McMahan, Carolyn

doi:10.1111/j.1083-6101.2008.00420.x

Cited by 26 publications

(12 citation statements)

References 63 publications

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“…Hwang et al (2002 andPaul (2001) analyze the homepages and others focus on two or more levels (Okazaki & Rivas, 2002). McMillan et al (2008) propose two levels, the home page and the level one to measure interactivity. She notes that fewer features are found at home page and there is a positive correlation between homepage and level one.…”

Section: Unit Of Analysismentioning

confidence: 99%

Website Usability and Cultural Dimensions in Malaysian and Australian Universities

Jano¹,

Noor²,

Ahmad³

et al. 2015

ASS

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The extent to which web sites in Malaysian and Australian universities comply with usability guidelines of the U.S Department of Health and Human Services was analysed. In order to discover the reasons some websites comply with more guidelines on certain features than others, cultural dimensions in relation to usability of each country were also analysed. Content analysis was employed to measure the usability compliance. Twenty-nine guidelines were selected and twenty university web sites from each country were randomly selected. The findings showed that the trend of standardization was emerging for language and organization category. However, there was also a clear evidence of the need for website designers to consider the impact of local culture as some cultural reflections in terms of high/low context orientation were noted. In terms of culture, unexpectedly, Australian university websites depicted a higher uncertainty avoidance index. This study will be an addition to web design literature and facilitate universities and individuals to develop effective strategies to elevate the image of universities in the global context. Future studies should examine other cultural dimensions such as collectivism versus individualism and power distance. Future studies may also use interview method to gain an in-depth analysis of factors which influence the cultural projection in university websites.

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Section: Unit Of Analysismentioning

confidence: 99%

Website Usability and Cultural Dimensions in Malaysian and Australian Universities

Jano¹,

Noor²,

Ahmad³

et al. 2015

ASS

View full text Add to dashboard Cite

show abstract

“…Actually, McMillan, Hoy, Kim, and McMahan (2008) categorized three types of interactivity on the Internet: human-to-computer interactivity (e.g., navigation); human-to-human interactivity (opportunities to contact the organization, make a suggestion to a friend, or share the content on one's own page); and human-to-content interactivity (opportunities to comment on organizational posts and respond to other users' posts). Based on the aforementioned considerations, we propose the following research question: RQ1: What strategies do Portuguese and Brazilian companies use to preserve companiespublic relationships on Facebook?…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Several coding schemes from the literature on new media (Buis & Carpenter, 2009;McMillan et al, 2008;Waters et al, 2009) were combined to analyze interactivity and involvement: organizational contact information (e.g., email, phone number, physical address); navigation (hyperlinks to external content); opportunities for commenting and sharing; action features for Facebook engagement (polls, SNS applications, games, quizzes); and whether corporate communicators responded to user comments, thereby completing the dialogic loop.…”

Section: Coding Schemementioning

confidence: 99%

Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context

Loureiro

Gomes

2016

Journal of Promotion Management

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This study analyzes how companies use Facebook to facilitate discussions with the public in two countries, Portugal and Brazil, through an exploratory content analysis of corporate Facebook pages. Overall, companies in both countries tend to recognize the relevance of Facebook in relationship development and therefore they use online strategies. Nevertheless, Portuguese companies are ahead of the Brazilian in providing calendars of events and partnerships with blogs/giveaways. They also tend to include more links to media reports. Compared to the Portuguese, the Brazilian public enjoys posting publications that express their feelings and/or emotions more. The article also discusses the implications of corporate relationship management practice.

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“…In total we analysed 500 first-level (start) web pages (159 homepages of cities, 341 start pages of the city departments) with a link-depth of two levels each. First, the start page was searched for interactive tools and coded, from top left to bottom right (as described by McMillan, Hoy, Kim, & McMahan, 2008). Secondly, the coders clicked all links on the start page (from top left to bottom right) and then coded the connected websites within the city"s domain.…”

Section: Table 1: About Herementioning

confidence: 99%

Interactive cities? Local political online communication in Switzerland

Klinger

Rösli

Jarren

2016

Studies in Communication Sciences

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Do city governments and administrations use interactive online tools in their communication? Are they eager to foster interaction with citizens via social networks and microblogs? And what kind of tools do they employ on their websites? We seek to answer these questions with a quantitative analysis of interactive political online communication implemented by city governments and administrations in Switzerland. Results show that more than 70 percent of all Swiss cities (N=159) offer at least one interactive tool; about one third of the cities are active in social networks. In the French-speaking part of Switzerland more cities use social networks than in the German part, while the Italian-speaking part, Ticino, lags behind.

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A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve

Cited by 26 publications

References 63 publications

Website Usability and Cultural Dimensions in Malaysian and Australian Universities

Website Usability and Cultural Dimensions in Malaysian and Australian Universities

Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context

Interactive cities? Local political online communication in Switzerland

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