2012
DOI: 10.1111/j.1468-2370.2012.00345.x
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A Multidisciplinary Cognitive Behavioural Framework of Impulse Buying: A Systematic Review of the Literature

Abstract: Impulse buying (IB) is one of the most fragmented concepts in the marketing and consumer literature. This has resulted in some contradictory findings and a lack of an overarching theoretical framework for understanding the IB process and its outcomes. Based on a systematic review of the literature published over the past 60 years, the authors synthesize various research perspectives into a comprehensive multidisciplinary framework of IB – linking antecedents, triggers, the buying act and post‐purchase outcomes… Show more

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Cited by 115 publications
(110 citation statements)
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References 112 publications
(315 reference statements)
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“…Grégoire et al . ; Xiao and Nicholson ) and excluded books, dissertations and conference proceedings (91 articles). Second, following Busenitz et al .…”
Section: Methodsmentioning
confidence: 99%
“…Grégoire et al . ; Xiao and Nicholson ) and excluded books, dissertations and conference proceedings (91 articles). Second, following Busenitz et al .…”
Section: Methodsmentioning
confidence: 99%
“…Although we found that negative emotions are less significant than positive emotions, our study verifies the importance of emotions as a whole. Indeed, formulation of emotions may lead to impulse purchases (Parboteeah et al 2009), a behavior which has recently been described as "emotionalized buying" (Xiao and Nicholson 2012). There is not sufficient research in that area, and this study is a first step towards the understanding of emotions in personalized online shopping, leading researchers to focus on both positive and negative emotions.…”
Section: Theoretical Implicationsmentioning
confidence: 97%
“…The AIDA hierarchical model is used to measure the effectiveness of advertising (Ehrenberg, 2000; T.-R. Lee, Lin, Liao, & Yeh, 2013). An effective marketing strategy can be represented by impulse buying and impulse buying is one of the most important determinants of company outcome (Xiao & Nicholson, 2013). The AIDA model was developed to measure four stages: Attention, Interest, Desire, and Action of their customers in the selling process.…”
Section: Introductionmentioning
confidence: 99%