A Multidimensional Analysis of Physicians' Perceptions of Rx-to-OTC Switched Drug Products

Rx-to-OTC Switch Movement

“…Many assume that there is something unprofessional about examining switching from the point of view of its effect on their income. Madhavan and Gore's (1994) survey of 197 physicians indicates that younger, female, low-volumeprescribing, specialist physicians, practicing in hospitals were more favorable toward switched drugs than were older, male, high-volumeprescribing physicians in solo practice.…”