We thank Zeidan et al. for their interest in our study that has demonstrated the limitations of landmark-guided localisation of the cricoid cartilage [1]. We agree with Zeidan et al., as we had explicitly stated in the manuscript, that effective cricoid pressure is multifactorial. However, core to the delivery of proper cricoid pressure is the accurate location of the cricoid cartilage.We have shown in our study that the error in localisation of the cricoid cartilage using knowledge of surface anatomy by qualified anaesthetic practitioners can exceed 5 mm in 41% of cases and this is independent of patient characteristics and practitioner experience. We therefore surmise, perhaps unsurprisingly, that accuracy of cricoid localisation can be enhanced using ultrasound scanning.We would also like to highlight that our study primarily focused on localisation of the cricoid cartilage and not the cricoid pressure technique, which Zeidan et al. have so eloquently described.We take great interest in the suggestion by Zeidan et al.that pre-procedural ultrasound may increase the risk of pulmonary aspiration due to unnecessary delays in tracheal intubation. It is entirely unclear why the risk of pulmonary aspiration would increase with pre-induction ultrasound localisation of the cricoid cartilage given that the process is quick and painless, performed before administration of any induction medication, and has potential utility in even the sickest of patients who are most likely to benefit. We would welcome greater clarity from Zeidan et al. on this suggestion.We recognise that cricoid pressure is not the standard of care in many countries including the USA. However, this is a core skillset for both anaesthetists and anaesthetic assistants in the UK and Ireland [2-5] and many other countries. It would therefore have relevance to where this is practiced. The argument for or against the use of cricoid pressure in rapid sequence induction is beyond the scope of our study.Finally, we also agree with Zeidan et al. that ultrasound should not be used as a substitute for knowledge of surface anatomy, but should be used to support conventional tools, particularly in patients in whom the cricoid cartilage is difficult to palpate. We ask readers to carefully consider whether a non-invasive, easily learned, rapidly performed tool that may improve the accuracy of localisation of the cricoid cartilage before the application of cricoid pressure and induction of anaesthesia would be of benefit in the management of their patients. If so, we suggest that this tool should join the armoury of the modern, point-of-care ultrasound-guided peri-operative physician.