Abstract:PurposeThe authors explored the impact of a popular supply chain collaboration initiative – the shopper solution – on both retailers and manufacturers, as well as on the shopper.Design/methodology/approachThe authors conducted a quasi-experimental field study, an experimental online study and an experimental behavioral lab study.FindingsOverall, results revealed that shopper solutions increase the quantity and breadth of displayed products sold, along with sales totals. Shoppers also expressed higher willingne… Show more
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