2015
DOI: 10.1007/s10845-015-1166-x
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A multi-stage satisfaction index estimation model integrating structural equation modeling and mathematical programming

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Cited by 7 publications
(6 citation statements)
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“…An element to highlight the study, following previous studies, 19,23,26,33 is that it does not assume the same weights used to measure satisfaction, which allows an exact understanding of the level of satisfaction that exists and of those about which it is more convenient to act to improve it. In this sense, the use of expert methods and the AHP 29 is used to assign weights to each criterion, depending on the perceived importance of achieving external customer satisfaction.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…An element to highlight the study, following previous studies, 19,23,26,33 is that it does not assume the same weights used to measure satisfaction, which allows an exact understanding of the level of satisfaction that exists and of those about which it is more convenient to act to improve it. In this sense, the use of expert methods and the AHP 29 is used to assign weights to each criterion, depending on the perceived importance of achieving external customer satisfaction.…”
Section: Discussionmentioning
confidence: 99%
“…In order to establish the attributes, dimensions, and interrelationships that allow to explain customer satisfaction, several mathematical processes have been proposed, some of which are well known as SERVQUAL, 24 or more recent ones such as the use of postulates of fuzzy logic 25 ; in addition to various quantitative methods like AHP, 26 30,18 genetic algorithms, 31 structural equations, 32 34 Bayesian statistics, 35 neural networks, 36 among others. Table 1 shows a summary of the most common methods used for these purposes.…”
Section: Theoretical Analysismentioning
confidence: 99%
“…Thus, the measurement of the latent variable is made possible (Byrne, 2010). A measurement variable is a type of variable that can be observed with questionnaire forms and collected data (Aktepe et al, 2015). The schematic representation of the SEM model to be used in our study is shown in Figure 3.…”
Section: Methodsmentioning
confidence: 99%
“…The weight expressed by Equation ( 2) is used to calculate the index score (Ej) of the mean j latent variable. In this equation, nj, j. the number of measurement variables in the dimension; w ji , obtained at the end of the structural equation model solution, where j is the latent variable and i is the external weight of the measurement variable; y ji , j. is the average of the measurement variable values in the dimension and k are the maximum value of the scale of the questionnaire used in data collection (Aktepe et al, 2015). Index scores calculated as percentages using the formula in Equation (2) are shown in Figure 7.…”
Section: Performance Index Score Of Each Dimensionmentioning
confidence: 99%
“…Regarding methods to evaluate customer satisfaction, these vary in their mathematical treatment, from the oldest ones known as the SERVQUAL (Stefano et al 2015) to more current or less used ones such as the use of fuzzy logic (Saeedpoor et al 2015), genetic algorithms (Hao et al 2015), structural equations (Aktepe et al 2015a(Aktepe et al , 2015bSatsanguan et al 2015), or more recently as neural networks (Leong et al 2015), among others. Each of them with their usefulness and limitations regarding their requirements to be applied, or the results they give.…”
Section: Similar Proposal Makes Buhalis (2000)mentioning
confidence: 99%