“…B2Creferspurchasingnotonlyfrom brick-and-mortarstores,suchasBigBazaar,marks&spencer,etc.,butalsofrominternetbased e-tailerssuchasAmazon.com(Aggarwal&Aakash,2017;AnuGAggarwal&Aakash,2018). In 2018In ,anestimated1.79billionpeopleacrosstheglobeboughtproductonline(statista,2018a.During 2018,theglobale-retailsalesisaround2842billionU.S.dollarsanditwillbearound4878billions U.S.dollarstill2021 (statista,2018b).Therapidgrowthofe-commercehasledtoanenormous amountofelectronic-word-of-mouth(EWOM)onproductinformationandperformancebyactual usersofthatproduct.Around90%onlineconsumersreadEWOM(review)textbeforepurchasing productsonline (BrightLocal,2016).Morethan80%peopletrustEWOMasmuchasapersonal recommendation (BrightLocal,2016).…”