2020
DOI: 10.1108/jeim-09-2019-0279
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A multi-attribute model to optimize the price and composition of prepaid mobile Internet plans

Abstract: PurposePrepaid mobile Internet is one of the most profitable services that are composed of multiple attributes. The overall utility of Internet service can be broken down into the sum of the utility of individual attribute levels. Based on the multi-attribute theory, rational consumers choose the service that yields the highest utility from a number of possible alternatives. Determining the optimal attribute levels that satisfy consumers' preferences and maximize the total revenue of the firm is a challenging … Show more

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Cited by 5 publications
(3 citation statements)
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References 74 publications
(103 reference statements)
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“…Referring to Figure 3, it can be ascertained that customers view the attributes of product under consideration in terms of the amalgamation of different product attributes in which different product attributes have different associated levels of opportunity lost costs. This is consistent with theory of product characterization based on product attribute levels, where customers associate varying level of affinities corresponding to different product attributes (Sohrabi et al , 2020). In context of this research and from the consumer affinity standpoint, the attributes “movie” and “zoom” are perhaps the least and most preferred respectively.…”
Section: Resultssupporting
confidence: 90%
See 1 more Smart Citation
“…Referring to Figure 3, it can be ascertained that customers view the attributes of product under consideration in terms of the amalgamation of different product attributes in which different product attributes have different associated levels of opportunity lost costs. This is consistent with theory of product characterization based on product attribute levels, where customers associate varying level of affinities corresponding to different product attributes (Sohrabi et al , 2020). In context of this research and from the consumer affinity standpoint, the attributes “movie” and “zoom” are perhaps the least and most preferred respectively.…”
Section: Resultssupporting
confidence: 90%
“…A trade-off between loss of opportunity in selling a specific attribute's products and number of same attribute's products left in the inventory. varying level of affinities corresponding to different product attributes (Sohrabi et al 2020). In context of this research and from the consumer affinity standpoint, the attributes "movie" and "zoom" are perhaps the least and most preferred respectively.…”
Section: Resultsmentioning
confidence: 89%
“…Next, Sohrabi et al (2020) propose deterministic and robust scenario-based mathematical models based on three different paradigms to determine the pricing and design of mobile Internet plans in a multi-attribute environment. Their decision criteria include maximising expected revenue, minimising the negative deviation from expected revenue and minimising the maximum regret.…”
mentioning
confidence: 99%