“…Furthermore, in another case study on textual conversations of CEOs and businesses, individuals process information from the peripheral route of the ELM would do so based on one of four appeals channels (social, ethical, political, and ideological) (Pignot, Nicolini, and Thompson 2020). However, much of the current research on human persuasion tend to rely on subject survey's asking the individual if the individual were persuaded (Yi et al 2019), at the aggregate (Chen et al 2019;Wang et al 2021a), or attempt to model receptiveness to phrasing (Pignot, Nicolini, and Thompson 2020). The literature lacks a definitive, easily identified indicator of detecting intention to action.…”