A moral basis for recycling: Extending the theory of planned behaviour

Abstract

With evidence suggesting conservation attitudes and moral norms lack discriminant validity, the study's aim was to test if this could be established for recycling, as well as how moral norms can extend the theory of planned behaviour (TPB). A sample of 271 participants that consisted predominantly of students were obtained for this correlational study (117 males and 154 females, M age = 24 years). Since confirmatory factor analysis indicated convergent validity (r = .69, p < .05), path analysis was conducted on a model that replaced attitudes with moral norms in the TPB. This model was found to fit the data well, with 39% and 41% of the variance in recycling intention and behaviour explained respectively. Overall, results supported the utility of appealing to moral norms as it was associated with a higher recycling intention (ß = .33, 95% CI [.23, .43]), and ultimately, actual recycling.

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

“…Perhaps the most important theoretical and empirical evidence presented in this study was a series of directed variables indicating that structural modeling indicates pro-social cognition with four constructs of attitude, social influence, perceived behavior control, and habit best explains travelers' pro-environmental behavioral intention. Empirical findings support the positive effect on attitude, social influence, perceived behavioral control, and habit indicating the significant variables illustrating personal behavioral intention process [15,31,[47][48][49].…”

“…The extracting TPB values indicate attitude, and perceived behavioral control then UTAUT2 of social influence and habit. Previous studies with empirical findings support the positive effect on attitude, social influence, perceived behavioral control, and habit indicating the significant variables within TPB and UTAUT2 in illustrating the personal behavioral intention process [15,18,[47][48][49]. Chan and Bishop [48] established that personal attitude, social influence, perceived behavioral control, and habit greatly and directly affect one's behavioral intention.…”

“…Compatible with the initial mediating framework of the pro-social theory [15,31,[47][48][49][50], researchers establish that realization of environmental situations needs to be dealt with, and involving with individuals' common pro-social cognition toward guarding the environment, plays an essential role in generating attitudes, social influence, perceived behavioral control, and habits toward travelers' pro-environmental behavior, in the construction of one's aim to stay at green hotels. The serial mediation effects of sustainability values and attitudes, social influence, perceived behavior control, habit, and attributed liability were found to have a remarkable indirect influence on intention.…”

Extended Theory of Planned Behavior as Model of Anabolic Androgenic Steroid Use by Indonesian Bodybuilders

“…Other studies have also confirmed that achievement values may be as important as a predictor of attitude toward behavior (e.g. Kim (2009);Han et al (2010); Chan & Bishop (2013); Chen & Tung (2014)). …”

Model of Chinese Household Kitchen Waste Separation Behavior: A Case Study in Beijing City

“…Specifically, the reliability coefficient for attitude was 0.850; perceived behavior control was 0.664; subjective norms were 0.831; moral norms were 0.726; and responsibility denial was 0.631. According to Chen and Bishop [61], a reliability coefficient of greater than 0.7 indicates that the measure has achieved acceptable reliability, while Kline [62] proposed reliability coefficients of around 0.8 as very good, with those between 0.7 and 0.6 as adequate. In summary, the measurement model demonstrated adequate reliability and validity.…”