A Modular Approach to Customer Relationship Management (CRM) Systems

Abstract

Customer loyalty within the service industry is critical. A customer relationship management (CRM) system allows for good management of all the transactional data and interactions between the customer and the organization. Readily available CRM systems offer a fixed collection of features in their application packages. Through our project, we aim to provide customizable features for individual organizations. Different modules were created for various needs identified in the CRM markets: leads display screens, email/website leads integration, statistical display, social media integrations, and email marketing. CRM was implemented using a web application deployed on the organization’s server, which has helped 4 organizations with 1000+ leads collectively till now.