A Moderated Moderation Effects of Employer Branding and Religiosity on the Relationship of Affective Commitment and Quit Intention

Bayraktaroglu, Serkan; Chew, Yin Teng; Atay, Erhan; Aras, Mustafa

doi:10.1007/s10672-022-09426-1

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Building the Business Case1

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2023

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“…Clear articulation of the brand and alignment with the employees’ needs can have positive employee engagement outcomes. Bayraktaroglu et al (2022) found that alignment of the employer brand with the values and expectations of the employees is also shown to moderate intention to quit and organisational commitment. An employer brand that aligns with the employees’ values can reduce the intention to quit.…”

Section: Building the Business Casementioning

confidence: 94%

Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

Krishnan

Kumar²,

Jaganathan³

et al. 2023

NHRD Network Journal

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Employer branding as a field is evolving very rapidly. Organisations are also investing in employer branding for various business needs. The article explores the business case through literature and real business examples. The business cases show that while the generic business cases around attracting and retaining talent still hold, contextual relevance and embedding the new realities and expectations in employee–employer relationship is critical in articulating a relevant business case for the employer brand. One of the missing links in research and practice is a method for evaluating employer brand attractiveness. The article proposes an evolving model for evaluating employer brand attractiveness that could also be relevant to build a business case.

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Section: Building the Business Casementioning

confidence: 94%