A Model of Sustainable Consumer Behaviour, Personal Development, and Attitudes Toward Marketing
Abstract:Using a sample of relatively young consumers, this study explores the impact of sustainable consumer behaviour on the sustainable attribute, such as charity. The concept of consumer stability has particular influence, as it positively relates to all three areas of consumer charity: charitable involvement, consumer volunteerism, and social activism. The findings confirm the various hypotheses. For example, consumer traits, such as interpersonal trust and stability, are significant predictors of consumer volunte… Show more
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