A Model of Social Media Engagement: User Profiles, Gratifications, and Experiences

McCay‐Peet, Lori; Quan‐Haase, Anabel

doi:10.1007/978-3-319-27446-1_9

Cited by 42 publications

(34 citation statements)

References 43 publications

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“…In media use literature, "user engagement" has been coined to describe all types of user attention and involvement with media, such as awareness, interest, exposure, attentiveness, loyalty, appreciation, emotion, recall, attitude, and behavior (Napoli, 2011). In response to the emergent forms of media use on the digital media platforms, "social media engagement" has been developed to grasp the various forms of user participation on Twitter, Facebook, and YouTube (Khan, 2017;McCay-Peet and Quan-Haase, 2016). As opposed to habitual media use, news engagement entails more cognitive, motivational, and normative components (Livingstone and Markham, 2008).…”

Section: Conceptualizing News Engagementmentioning

confidence: 99%

Does political efficacy equally predict news engagement across countries? A multilevel analysis of the relationship among internal political efficacy, media environment and news engagement

Luqiu

2019

New Media & Society

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This study serves as the first to examine the mechanism of news engagement with regard to the three proposed dimensions (i.e. overall news engagement, user-user news engagement, and user-content news engagement) across 36 countries. We employed hierarchical linear modeling to test how internal political efficacy and media environment—both political and technological, shape news engagement based on the multinational cross-sectional survey data ( N = 72,930). The findings showed that internal political efficacy was positively associated with news engagement. Press freedom was negatively associated with user-content news engagement; Internet penetration was negatively associated with the three indicators of news engagement. Press freedom negatively moderated the effect of internal political efficacy on user-content news engagement. The study advances our understanding about the individual and contextual mechanisms of news engagement. It also renders significant implications for news organizations to consider the role of media environment while practicing engagement.

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Section: Conceptualizing News Engagementmentioning

confidence: 99%

Does political efficacy equally predict news engagement across countries? A multilevel analysis of the relationship among internal political efficacy, media environment and news engagement

Luqiu

2019

New Media & Society

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“…Definitions of social media abound and tend to include a wide range of tools such as microblogging, social networking sites and video sharing websites (Hogan and Quan-Haase, 2010). What characterizes social media engagement is that it is global in nature, links loosely connected networks, facilitates the sharing of ideas and content in an interactive manner and allows for high levels of engagement with people and content (McCay-Peet and Quan-Haase, forthcoming).…”

Section: Introductionmentioning

confidence: 99%

Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter

2015

Self Cite

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Big Data research is currently split on whether and to what extent Twitter can be characterized as an informational or social network. We contribute to this line of inquiry through an investigation of digital humanities (DH) scholars' uses and gratifications of Twitter. We conducted a thematic analysis of 25 semi-structured interview transcripts to learn about these scholars' professional use of Twitter. Our findings show that Twitter is considered a critical tool for informal communication within DH invisible colleges, functioning at varying levels as both an information network (learning to 'Twitter' and maintaining awareness) and a social network (imagining audiences and engaging other digital humanists). We find that Twitter follow relationships reflect common academic interests and are closely tied to scholars' pre-existing social ties and conference or event co-attendance. The concept of the invisible college continues to be relevant but requires revisiting. The invisible college formed on Twitter is messy, consisting of overlapping social contexts (professional, personal and public), scholars with different habits of engagement, and both formal and informal ties. Our research illustrates the value of using multiple methods to explore the complex questions arising from Big Data studies and points toward future research that could implement Big Data techniques on a small scale, focusing on subtopics or emerging fields, to expose the nature of scholars' invisible colleges made visible on Twitter.

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“…According to McCay-Peet and Anabel Quan-Haase [23], participation and engagement of users are the important factor in analyzing the effectiveness of a social media platform. It is estimated that engaging content and elements on the social media are significant in terms of increasing the size of the audience [15].…”

Section: Participation and Engagementmentioning

confidence: 99%

Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

Khan

Wang²,

Ehsan

et al. 2019

Sustainability

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Acknowledging the widespread use of social media and the exponential growth of digital technology, a number of reputable organizations and small and medium-sized enterprises (SMEs) have shifted their traditional marketing tools to approach new markets for the growth of their businesses. Such companies have introduced their business over social media in order to gain greater attention from the consumers. However, the major concern addressed regarding how products and services are promoted online is regarding sustainable marketing. It is explored that most of the consumers tend to view online businesses by visualizing essential factors that reflect sustainability and thus, SMEs have started to analyze specific web atmospheric cues, which contribute in developing social media according to consumer behavior and their perceptions. To assess the research area, the following study is performed to understand possible measures that are significant in bridging business and consumer needs. This research incorporates a quantitative research method for gathering specific data by using questionnaires. From the findings of the research, it is analyzed that consumers are likely to perceive and give attention to social media by analyzing specific cues, including visuals, ethics, information, social, and security. It is concluded that SMEs could foster their online businesses by adopting effective sustainable marketing strategies aligned according to specific web atmospheric cues.

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A Model of Social Media Engagement: User Profiles, Gratifications, and Experiences

Cited by 42 publications

References 43 publications

Does political efficacy equally predict news engagement across countries? A multilevel analysis of the relationship among internal political efficacy, media environment and news engagement

Does political efficacy equally predict news engagement across countries? A multilevel analysis of the relationship among internal political efficacy, media environment and news engagement

Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter

Linking Sustainability-Oriented Marketing to Social Media and Web Atmospheric Cues

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