A Model of Development Strategy Encompassing Creative Industries to Reduce Visual Pollution - Case study: Strada Franceză, Bucharest's Old City

Abstract

The study is presenting a model of strategic approach of creative industries development in the Old City of Bucharest and more specifically, in the street called Strada Franceză (the French Street), having as purpose the diminution of visual pollution in the area. Among a wide range of parameters used in the interpretation of visual pollution, the analysis focuses on the condition of the abandoned buildings, as a whole or just partially. By using a complex methodology including various analysis criteria in relation with the history of the area, the legislative context, the spatial planning policies and the current socio-economic profile, two potential areas that hold resources for the development of creative industries are proposed for intervention. Forwards, a model of development strategy was shaped, together with the project stages that should be considered in order to achieve the objective of changing Strada Franceză into an important creative area of Bucharest's Old City, thus leading to a reduction of the visual pollution.

Mitigating Urban Visual Pollution through a Multistakeholder Spatial Decision Support System to Optimize Locational Potential of Billboards

“…(e) Assessment/measurement/quantification: documents the methods of assessing, measuring or quantifying various aspects of visual pollution [5,7,12,17,. (f) Regulation/mitigation/control: describes various methods of regulating, mitigating or controlling visual pollution or its pollutants in various countries [20,86,[125][126][127][128][129][130][131][132][133][134][135][136][137][138][139][140][141][142].…”

Trayectos de la publicidad popular: Semiótica de la gráfica publicitaria en espacios visualmente contaminados en el centro de Lima, Perú

“…(Greimas, 1994;Grupo μ, 1993;Floch, 2000). Asimismo, asumiremos que cada una de estas categorías visuales que componen el texto plástico del diseño publicitario popular se comprometen con un desarrollo de grados de intensidad sensorial (átona, intermedia y fuerte), fuerza o tonicidad de los elementos (Zilberberg, 2006 (Bailón y Nicoli, 2009;Rojas, 2014) No es posible negar la existencia de una contaminación visual a través de vallas, banners y volantes publicitarios (Ahmed et al, 2019), además de la identificación de una urbanidad fragmentada (Cercleux et al, 2016) (Zilberberg, 2006), entonces el diseño publicitario popular es saturado como el propio espacio mercantilizado, contaminado como la propia espacialidad en la que circulan los trayectos de consumo.…”

Chaos in Motion: Measuring Visual Pollution with Tangential View Landscape Metrics

“…Methodological approaches to VP (also reviewed by Wakil, [36]) include descriptive-analytic methods [37], cumulative area analysis [38], social identity semiotic analysis [16], multi-temporal street-level photo comparisons [4,39] socio-economic [40] or spatio-political profiles description [15,22] opinion surveys [6,12] as well as the design concepts of a street furniture and media facade [41]. Importantly, three semi-automated VP tools have been proposed: close range photogrammetry [42], citizen science mapping [24] as well as image recognition and deep learning techniques [27].…”