A model of customer-based brand equity and its application to multiple destinations

Boo, Soyoung; Busser, James A.; Baloğlu, Şeyhmus

doi:10.1016/j.tourman.2008.06.003

Cited by 565 publications

(838 citation statements)

References 91 publications

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“…There has been a growing interest of researchers and scholars to develop destination branding models by adapting the Keller (1993) CBBE model to tourism services (Boo, Busser, & Baloglu, 2009;Pike et al, 2010). Aaker (1996) holds the view that CBBE is a set of assets or liabilities to any brand name or symbol that add to, or reduce, the value of the brand in the minds of customers.…”

Section: Destination Brandsmentioning

confidence: 99%

“…Brand image has been a critical factor to the success of a brand. A low perceived difference between brand identity and brand image (consumer perceptions of destination brand identity) has been acknowledged as a strong element of a brand (Boo et al, 2009). On the other side, brand associations measure the attributes of a destination that strike the consumer's mind once the brand is exposed to him/her (Qu et al, 2011).…”

Section: Consumer-based Destination Brand Equitymentioning

confidence: 99%

“…Once consumers attain more information about the brands, only a few brands remain to form a 'choice set' (Kotler et al, 1993). These are important facets for destination brand marketers, therefore they must be acknowledged in order to trigger destination brand choice (Boo et al, 2009). Destination marketers have stressed the need to impart brand knowledge, brand recognition, and brand recall, which are the determinants of brand awareness (Pike et al, 2010).…”

Section: Brand Awarenessmentioning

confidence: 99%

“…Destination marketers have stressed the need to impart brand knowledge, brand recognition, and brand recall, which are the determinants of brand awareness (Pike et al, 2010). A higher level of brand awareness positively contributes to destination brand equity, leading visitors to remain loyal (Boo et al, 2009). However, in a few cases, brand awareness does not directly lead enhancing brand equity.…”

Section: Brand Awarenessmentioning

confidence: 99%

“…Perceived quality is an effective tool against strong competition and provides consumers with a reason to buy a certain brand (Aaker 1991;Pappu et al, 2005). Visitor perceptions of brand quality can generate a positive attitude that is pivotal for enhancing destination brand equity (Boo et al, 2009). Generally, a favorable and highly positive attitude toward a destination brand helps enhancing overall brand equity (Pike et al, 2010).…”

Section: Brand Associationsmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Brand equity do Forte Lahore como uma marca de destino turístico Brand equity del Fuerte Lahore como una marca de destino turístico ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort's overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort's brand performance.KEYWORDS | Customer-based brand equity, destination-branding, Lahore Fort, brand equity, Pakistan. RESUMO RAE-Revista de Administração de Empresas | FGV-EAESP

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Section: Destination Brandsmentioning

confidence: 99%

Section: Consumer-based Destination Brand Equitymentioning

confidence: 99%

Section: Brand Awarenessmentioning

confidence: 99%

Section: Brand Awarenessmentioning

confidence: 99%

Section: Brand Associationsmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Valuing Tourist Destinations: an Oaxaca‐Blinder Approach

Raya

2012

Journal of Tourism Research

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Destination branding influences destination selection process and future tourist behaviors. However, measuring brand equity is difficult in the case of tourist destinations. The aim of this paper is to determine which part of the price of a tourist service can be explained by differences in characteristics and which part can be explained by differences in destination branding. Data from Catalonia, Valencia, the Balearic Islands and Languedoc‐Roussillon are used as well as the Oaxaca‐Blinder decomposition method. More than a half of the gap (between prices paid by French and Spanish tourists for an equivalent hotel) can be attributed to destination branding. Copyright © 2012 John Wiley & Sons, Ltd.

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Customer‐based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand

Lim

Weaver

2012

Journal of Tourism Research

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This study investigated how destination image of customer-based brand equity for a tourist destination can be transferred to products associated with a destination brand. The effect of destination image on preference for products associated with a destination brand (PPADB) and the relationship between tourists' destination preference and PPADB were investigated. Two hundred and ninety six individuals replied to a self-administered questionnaire distributed to 318 students at a major US university. The results revealed that both cognitive and affective image of a destination are positively related to PPADB; preference for a destination is also positively related to PPADB. Suggestions are provided for a successful destination brand extension strategy.

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A model of customer-based brand equity and its application to multiple destinations

Cited by 565 publications

References 91 publications

Brand Equity of Lahore Fort as a Tourism Destination Brand

Brand Equity of Lahore Fort as a Tourism Destination Brand

Valuing Tourist Destinations: an Oaxaca‐Blinder Approach

Customer‐based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand

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