Abstract. Rich Internet Applications offer Web surfers a richer user experience, mainly due to better responsiveness and enhanced user interface capabilities. In recent years, existing design methodologies targeting traditional Web 1.0 applications were extended to also support RIAs. These extensions do not yet cover all design concerns typically encountered in state-of-the-art Web applications. One yet unsupported aspect is the personalization of content and presentation to the specific user and his/her context, exploiting the extra capabilities offered by RIAs. This article addresses this hiatus and presents an extension of the OOH4RIA approach to include presentation personalization support, focusing on Rich Internet Applications.