Abstract:The massive growth of the Internet and its services is currently being sustained by the mercantilization of users' identities and private data. Traditional services on the Web require the user to disclose many unnecessary sensitive identity attributes like bankcards, geographic position, or even personal health records in order to provide a service. In essence, the services are presented as free and constitute a means by which the user is mercantilized, often without realizing the real value of its data to the… Show more
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