“…In family business research, mixed-gambles logic has been used to frame dilemmas faced by family firms in research and development (R&D) investments (Gomez-Mejía et al, 2014), future entrepreneurial activity (Cruz & Justo, 2017), initial public offerings (IPOs; Kotlar et al, 2018), acquisitions (Gomez-Mejía et al, 2018), internationalization (Alessandri, Cerrato, et al, 2018), growth (Bauweraerts et al, 2019), performance (Hoffmann et al, 2019), or business exits (Chirico et al, 2019). These studies found that family firm owners confronted mixed-gamble situations that reduced or modified SEW endowments against changes in the family’s financial wealth.…”