Abstract:Very Light Jets (VLJs), the first of which entered service in 2007, offer improved priceperformance characteristics over existing turbinepowered models; yet the aviation industry remains divided about their commercial viability. This paper presents an analysis of the market potential for air taxi services planning to operate VLJs, since this business model is considered by many to be the cornerstone of future VLJ demand. The methodology employs a spreadsheet-based mode choice model that compares travel by VLJ … Show more
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