A Methodology for Value-oriented Strategic Release Planning to Provide Continuous Product Upgrading

Şahin, Tarık; Huth, Tobias; Axmann, Joachim K.; Vietor, Thomas

doi:10.1109/ieem45057.2020.9309756

Cited by 9 publications

(7 citation statements)

References 11 publications

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“…Therefore, it remains the task of the companies to select suitable evaluation criteria for their respective use cases. In order to ensure the holistic focus required in IPM, Şahin et al [40] and Weinreich et al [7] derived seven dimensions into which the evaluation criteria can be classified: customer value, business value (direct), business value (indirect), strategic value, market competition, feasibility, and risk (see left column in Table 4). For a holistic evaluation, companies should ensure that the evaluation of product ideas is based on criteria from all dimensions, whereby the specific evaluation criteria per dimension can be selected individually [7,40].…”

Section: Selection Of the Evaluation Methods And Criteriamentioning

confidence: 99%

Methodology for Managing Disruptive Innovation by Value-Oriented Portfolio Planning

Weinreich

Şahin

Karig

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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Disruptive innovations (DI) have the potential to fundamentally change markets and their power relations: Specifically, established companies are confronted with the threat of being forced out of the market by DI. At the same time, companies also have the opportunity to control the market’s development by developing DI themselves. This raises the question of how a proactive management of DI can be systematized. Here, the approach of innovation portfolio management (IPM) provides support by identifying, evaluating, and selecting a company’s most promising product ideas. The management of DI is challenging due to their characteristics, such as diversity, high uncertainty, especially with regard to customer acceptance, difficult comparability with existing products, potential for cannibalization, and substitution of existing products. For this reason, new approaches to managing DI are required in literature and practice. This paper presents a novel methodology to support—especially established—companies in proactively generating DI via existing processes in their IPM. For this purpose, the methodology supports the early identification of the product idea’s disruptive potential so that these can be handled appropriately in the further course of the process, such as the evaluation of all product ideas in the company during IPM. Thus, the risk can be minimized that promising DI are not rejected due to unsuitable procedures, but are brought to market maturity. The methodology contributes to the literature by showing how DI can be pursued embedded in existing corporate structures and also in competition with other product ideas in the company—in existing approaches, DI is primarily considered singularly and detached from the existing corporate context. The methodology is validated by the example of the digital camera, which disrupted the photo industry, as well as through interviews in a practical context.

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Section: Selection Of the Evaluation Methods And Criteriamentioning

confidence: 99%

Methodology for Managing Disruptive Innovation by Value-Oriented Portfolio Planning

Weinreich

Şahin

Karig

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

View full text Add to dashboard Cite

show abstract

“…This section presents a methodology on value-oriented strategic release planning based on the work ofŞahin et al [12] alongside. This methodology is examined through the lens of the ABC decision model to identify opportunities to improve the decisions along with the 13 SRP steps.…”

Section: Srp Methodology Stepsmentioning

confidence: 99%

“…The release types can be differentiated according to various characteristics, such as implementation purpose, release size and frequency. For instance, product generations, facelifts, limited editions and motorization releases are quite common in the automotive industry [12]. The definition of release types is mostly based on established release types in the related product branches.…”

Section: -5 Identification Of Release Types and Timesmentioning

confidence: 99%

“…Then, for evaluation purposes, the introduced decision-making method is applied to the process of Strategic Release Planning (SRP) by identifying the dominant decision categories along the SRP process, and with it, allaying their vulnerability to certain biases. The used SRP process is based on the work ofŞahin et al [12], where a methodology for value-oriented strategic product-release planning is presented. Lastly, the postulated method and corresponding bias-mitigation strategies are successfully tested on five engineers from a product development division of an international corporation.…”

Section: Introductionmentioning

confidence: 99%

“…For this purpose, the value influencing aspects-e.g., customer urgency, competition pressure-should also be considered. After value prioritization and urgency assessment, the restrictions-e.g., cost, resource availability and technological maturity-are analyzed for each feature to determine if a feature can be assigned to specific releases (12). Based on the mentioned process step, each feature is described by specific values, urgencies and restrictions.…”

mentioning

confidence: 99%

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Development of Decision–Model and Strategies for Allaying Biased Choices in Design and Development Processes

Ruelas

Şahin

Vietor

2021

Journal of Open Innovation: Technology, Market, and Complexity

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The design and development processes are full of decisions. Ranging from simple and straightforward to complex and elaborated. These decisions are taken by individuals that constantly rely on their intuition and heuristics to support their decision-making processes. Although heuristics tend to be very helpful, in many cases, they can lead to cognitive biases. This article postulates a method to recognize some of these biases and to apply dedicated strategies to diminish their effects. To do so, the study reviews different decision models in engineering design and consolidates them into one; here, called ABC decision model—ABC stands for Allaying Biased Choices. This model consists of four phases describing four different decision types. Subsequently, four matching strategy sets are prescribed to target some of the most prone biases on those phases. Then, to demonstrate the application opportunities of this method, the ABC decision model is applied to the process of Strategic Release Planning (SRP). Finally, to show the theory in real-world conditions, the results of a pilot industrial application are presented. This article offers promising opportunities for allaying biased choices in design and development processes.

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From Agile Strategic Foresight to Sustainable Mechatronic and Cyber-Physical Systems in Circular Economies

Gräßler

Pottebaum

2021

Design Methodology for Future Products

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A Methodology for Value-oriented Strategic Release Planning to Provide Continuous Product Upgrading

Cited by 9 publications

References 11 publications

Methodology for Managing Disruptive Innovation by Value-Oriented Portfolio Planning

Methodology for Managing Disruptive Innovation by Value-Oriented Portfolio Planning

Development of Decision–Model and Strategies for Allaying Biased Choices in Design and Development Processes

From Agile Strategic Foresight to Sustainable Mechatronic and Cyber-Physical Systems in Circular Economies

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