A Methodology for Optimised Cultural User Personas Experience - CURE Architecture

Abstract

@aegean Cultural Heritage Institutions (CHI) are increasingly aiming at enhancing their visitors' experiences in a personalised, immersive and engaging way. A personalised system for cultural heritage promotion potentially adapts, in terms of relevance, content and presentation according to the user's interests and needs. However, since a typical visit may be short and unrepeatable, the identification of user's profile must be quick and efficient, ensuring the successful respective personalisation process. Current paper discusses a methodology for cultural user personas extraction and identification. The CURE approach eliminates the requirement of explicit user input via registration or similar data acquisition methods and involves three main stages: data acquisition from the user's online and social activity, reasoning regarding persona similarity and finally data and experiences reuse from previous visits. Regarding the constructed personas, the proposed approach continuously adapts and refines the personas features from data gathered during multiple cultural experiences and accordingly creates, deletes or merges personas in case of significant deviation, poor correlation and convergence respectively.

Analyzing Cultural Routes and Their Role in Advancing Cultural Heritage Management within Tourism: A Systematic Review with a Focus on the Integration of Digital Technologies

“…It is apparent that user experience is a comprehensive notion that extends beyond usability and accessibility to encompass additional dimensions of user acceptance of an interactive system, such as the emotional factor. Cultural User Experience (CUX) is defined as "the unique knowledge and experience generated by different cultural identities" and is influenced by the interplay between various cultural elements and the diverse cultural backgrounds of users [17].…”

Site Experience Enhancement and Perspective in Cultural Heritage Fruition—A Survey on New Technologies and Methodologies Based on a “Four-Pillars” Approach

“…A methodology for improving the user experience in Cultural Heritage Institutions by capturing information from the user's social activities, rather than explicitly from user input, is illustrated in [76]. The CURE (Cultural User peRsonas Experience) methodology is based on three phases: "data acquisition", "reasoning", and "dissemination".…”

A Personalized Heritage-Oriented Recommender System Based on Extended Cultural Tourist Typologies

“…Nguyen [8] categorized heritage tourists in Vietnam, using a questionnaire survey with two basic variables; the importance of cultural tourism in the decision to visit a city and the depth of cultural experience. Also, Konstantakis [17,18] proposed two different methodologies; CURE and REPEAT. The former identifies and extracts cultural user personas by eliminating the requirement of explicit user input, while the latter processes implicit data from users' mobile devices and explicit data from users' answers into a questionnaire, in order categorize each visitor and assume the personalization level that fits his/her interests better.…”