A methodology for facial measurement towards the establishment of ready-to-wear hijab sizing

Abstract

Purpose The purpose of this paper is to provide a guideline in the methodology of measuring the head toward the establishment of ready-to-wear (RTW) hijab sizing for Malaysian market. Design/methodology/approach This paper discusses the methodology for measuring facial dimensions in order to create facial anthropometric database for Malaysian women age between 18 and 30 years old. Findings Variety of RTW hijab measurement with non-standardized sizing system together with the support of respondent’s response from online survey due to their experience when wearing RTW hijab. Originality/value This paper fulfill the need in standardized sizing system either in RTW hijab or head sizing system in Malaysia.