A methodology for curriculum development using multi-objective programming

Shea, John E.; West, Thomas M.

doi:10.1016/0360-8352(96)00070-8

Cited by 6 publications

(3 citation statements)

References 1 publication

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“…In the field of marketing, there are already some papers which are using goal programming [ 93 – 98 ] but the research gaps show that this optimizing model was not applied specifically for the marketing mix at universities. According to this model, there is some research about Academic Plans Design, Resource planning at universities and Strategy of University image [ 99 – 106 ]. However, this study is focusing on this gap for optimizing the Marketing activities by using of the Goal programming.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Applying the goal programming in the management of the 7P marketing mix model at universities-case study

Ryńca

Ziaeian

2021

PLoS ONE

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The decision-making relating to effective marketing is less supported by operational methodologies and optimizing methods in high education sectors than in the companies. This paper presents an application of goal programming as an aid for the optimizing marketing mix elements. It describes a project undertaken at one of the Universities in Poland considering the marketing mix includes all 7Ps elements at University. The constraints are first identified based on interviews with academic experts and survey. The analytic hierarchy process method is used to select the forms of promotional activities and Activity-Based Costing method are performed to determine the costs of the activities. Then, based on constraints, the multiple-criteria-programming model is built and applied to construct the marketing mix model at university, and it was solved using LP-Solve software AMPL. A comparison between the newly designed marketing mix and the existing one in terms of each of the criteria shows that the overall objective function could be greatly improved, optimized value can be obtained, and the model can be easily applied in any other high education sectors. The consequence of using the model is the optimal selection (with existing limitations) of promotional activities, taking into account their impact on the perception of the image of the university, significant from the perspective of students and impact on profitability, which is important from the perspective of the university management.

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Section: Literature Review and Problem Statementmentioning

confidence: 99%

Applying the goal programming in the management of the 7P marketing mix model at universities-case study

Ryńca

Ziaeian

2021

PLoS ONE

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“…; Baibak et al (1996); Ford & Moras (1996); Park et al (1996); Rubin (1996); Shea & West (1996); Swift (1996); Llaugel & Confesor (1997); Grace et al (1998); Hvam (1998); Lau & Mark (2004) & Filippini (1998); Fleury (1998); Goffin (1998); Meredith & Roth (1998); New (1998); Ribera (1998); Rodrigues & Mackness (1998); Vrat (1998) Hayes & Pisano (1996); Roth et al (1997); Starr (1997); Whybark (1997);Ebert et al (1998); Harvey (1998); Hayes (1998); Julien et al (1998); Krajewski (1998); Kumar & El Sawy (1998); Laforge & Busing (1998); Leschke (1998); Lovejoy (1998); Machuca (1998); McKone & Weiss (1998);Miller & Arnold (1998);Moskowitz & Ward (1998); Nie & Kellogg (1999); Render (1998); Schwarz (1998); Spearman & Hopp (1998) Article's contents are provided on a Attribution-Non Commercial 3.0 Creative commons license. Readers are allowed to copy, distribute and communicate article's contents, provided the author's and Intangible Capital journal's names are included.…”

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confidence: 99%

Research in operations management teaching: Trends and challenges

Medina‐López

Alfalla-Luque

Marín-García

2011

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Objeto: El objetivo planteado es analizar la investigación en docencia en Dirección de Operaciones (DO) publicada en revistas de alto impacto del área, con objeto de estudiar tendencias y establecer futuros retos. Diseño/metodología/enfoque: Se ha realizado un estudio bibliométrico en 45 de las principales revistas JCR de DO y Management para el periodo 1995-2010. Los 129 artículos identificados sobre investigación en docencia en DO han sido analizados. Aportaciones y resultados: Existe una escasez de artículos sobre docencia en las principales revistas de DO y Management. El 62.2% de las revistas analizadas no han publicado ninguno, y las restantes (17) han dedicado tan solo el 0.4% del total de sus publicaciones a esta temática. Predominan los trabajos descriptivos y teóricos/conceptuales, en los que se abordan innovaciones docentes. Entre los retos identificados destacar la necesidad de desarrollar trabajos empíricos de calidad que permitan conocer el impacto real de las metodologías docentes en la mejora del rendimiento del alumno (en sus diferentes vertientes). Limitaciones: El análisis se ha restringido a 45 de las revistas más importantes de DO y Management basándonos en trabajos previos. Esta muestra puede considerarse representativa dados los objetivos del estudio planteado.

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“…Curriculum development is often a byproduct of faculty development effort while curriculum development is part of the job requirement for most faculty. A number of articles have been written on issues involved with curriculum development 2,3,4 . Most of these publications discuss the common approaches to faculty development like participation in conferences, continuing education programs and internships in industry.…”

Section: Introductionmentioning

confidence: 99%

Enhancing Met Curriculum With Applied Research Experience For Faculty Parametric Study Of Water Jet Cutting (Wjc) Processes A Case Study

Verma¹,

Lin²,

Voglewede³

et al.

2004 Annual Conference Proceedings

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In today's global competitive environment, the engineering technology curriculum must adopt and reflect the changing needs of industry. This can happen only if the faculty are aware of the current trends in industry and are actively involved with industry and research projects. ASEE/NASA Faculty Fellowship program offers opportunities for professional development for Engineering Technology faculty. A parametric study of water jet cutting (WJC) process was done under the ASEE / NASA faculty fellowship program at NASA Langley Research Center. This research experience has been used to enhance undergraduate curriculum in Mechanical Engineering Technology at Old Dominion University (ODU).

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A methodology for curriculum development using multi-objective programming

Cited by 6 publications

References 1 publication

Applying the goal programming in the management of the 7P marketing mix model at universities-case study

Applying the goal programming in the management of the 7P marketing mix model at universities-case study

Research in operations management teaching: Trends and challenges

Enhancing Met Curriculum With Applied Research Experience For Faculty Parametric Study Of Water Jet Cutting (Wjc) Processes A Case Study

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