“…Therefore, when a consumer makes a purchase, she is influenced by her current holdings of the good and by her expectations about future prices and attributes of available products. For 1 See, for example, Bresnahan (1981Bresnahan ( , 1987, Porter (1983), Hausman, Leonard and Zona (1994), Berry, Levinsohn and Pakes (1995), Goldberg (1995), Nevo (2001). 2 As we noted in the Introduction, our goal is not to provide a complete survey, so we will not offer a comprehnsive discussion of this wide litterature.…”