As the complexity of multimedia applications increases, the need for efficient and compiler-friendly processor architectures also grows. In this paper, a new multimedia processor architecture is proposed. This processor has a 2-issue VLIW architecture with 64-bit SIMD arithmetic functional units to exploit the instructionlevel and subword data parallelism found in multimedia applications. Moreover, densely encoded instructions supporting memory operands, DSP-like addressing modes, and SIMD capability boost the performance while keeping the code size and hardware cost small. To maximally utilize this architecture, a software environment including a code converter, a VLIW compiler system, and a compiled simulator has also been developed. The processor core has been synthesized for LSI logic 0.25 pm library, which results in the total gate count of 102K. In spite of the relatively smaller issue rate, the proposed processor shows a comparable or higher performance in terms of both the cycle count and the code size when compared to the 8-issue TMS320C62xx, for DSP benchmark kernels and an H.263 video encoder. 0-7803-5650-0/99/$10.00 0 1999 IEEE