PROCEEDINGSConversion decays of φ(1020) decays into π Abstract: The conversion decays φ → ηe + e − , φ → π 0 e + e − and η → γe + e − were studied by the SND detector using φ-meson production in e + e − -annihilation at VEPP-2M collider. The e + e − -pair mass spectra and transition form factors for φ → ηe + e − and η → γe + e − were also studied.